\u3082\u3061\u308d\u3093\u3067\u3059\u3002\u7af6\u4e89\u512a\u4f4d\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\u4f8b\u3092\u7591\u554f\u5f62\u3067\u4f5c\u6210\u3057\u307e\u3059\u3000
\n\u3082\u3061\u308d\u3093\u3001\u7af6\u4e89\u512a\u4f4d\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\u4f8b\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306b\u3064\u3044\u3066\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u8003\u5bdf\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u306b\u52dd\u3061\u629c\u304f\u304b\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u7af6\u4e89\u512a\u4f4d\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\u4f8b\u3092\u7591\u554f\u5f62\u3067\u4f5c\u6210\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u304c\u306a\u305c\u91cd\u8981\u304b\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u76ee\u6b21\u4f8b<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3068\u306f\u4f55\u304b\uff1f<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u7a2e\u985e\u306b\u306f\u4f55\u304c\u3042\u308b\u306e\u304b\uff1f<\/p>\n
\u5e02\u5834\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306b\u7af6\u4e89\u512a\u4f4d\u3092\u5f62\u6210\u3059\u308b\u306e\u304b\uff1f<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\uff1f<\/p>\n
\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u7af6\u4e89\u512a\u4f4d\u306b\u3069\u3046\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u4e8b\u4f8b\u7814\u7a76\u3000\u6210\u529f\u3068\u5931\u6557\u306e\u8981\u56e0\u306f\u4f55\u304b\uff1f<\/p>\n
\u4f01\u696d\u306e\u6587\u5316\u3068\u7af6\u4e89\u512a\u4f4d\u306e\u95a2\u4fc2\u306f\uff1f<\/p>\n
\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\uff1f<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u7406\u8ad6\u7684\u80cc\u666f\u3068\u5b9f\u8df5\u4f8b\u306f\u4f55\u304b\uff1f<\/p>\n
\u7d4c\u55b6\u6226\u7565\u3068\u7af6\u4e89\u512a\u4f4d\u306e\u95a2\u9023\u6027\u306f\uff1f<\/p>\n
1. \u7af6\u4e89\u512a\u4f4d\u3068\u306f\u4f55\u304b\uff1f<\/p>\n
\u6839\u62e0
\n\u7af6\u4e89\u512a\u4f4d\uff08competitive advantage\uff09\u3068\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3067\u7af6\u4e89\u76f8\u624b\u3088\u308a\u3082\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9f\u73fe\u3059\u308b\u80fd\u529b\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u6982\u5ff5\u3092\u6700\u521d\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u5404\u30dd\u30a4\u30f3\u30c8\u3092\u8b70\u8ad6\u3059\u308b\u4e0a\u3067\u306e\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u300c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u5f97\u308b\u306e\u304b\uff1f\u300d\u3001\u300c\u305d\u306e\u7d50\u679c\u4f01\u696d\u306b\u3069\u306e\u3088\u3046\u306a\u5229\u76ca\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u7591\u554f\u3078\u306e\u7b54\u3048\u304c\u3001\u3053\u306e\u57fa\u790e\u7684\u306a\u7406\u89e3\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n
2. \u7af6\u4e89\u512a\u4f4d\u306e\u7a2e\u985e\u306b\u306f\u4f55\u304c\u3042\u308b\u306e\u304b\uff1f<\/p>\n
\u6839\u62e0
\n\u7af6\u4e89\u512a\u4f4d\u306f\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3084\u5dee\u5225\u5316\u306a\u3069\u306e\u7570\u306a\u308b\u5f62\u5f0f\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u624b\u6cd5\u304c\u3082\u305f\u3089\u3059\u5229\u70b9\u3068\u30ea\u30b9\u30af\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u81ea\u793e\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u300c\u7af6\u4e89\u6226\u7565\u300d\u3084\u30ea\u30bd\u30fc\u30b9\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30d3\u30e5\u30fc\uff08RBV\uff09\u306a\u3069\u306e\u7406\u8ad6\u3082\u3001\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u3067\u53d6\u308a\u4e0a\u3052\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u306e\u7406\u89e3\u304c\u6df1\u307e\u308a\u307e\u3059\u3002<\/p>\n
3. \u5e02\u5834\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306b\u7af6\u4e89\u512a\u4f4d\u3092\u5f62\u6210\u3059\u308b\u306e\u304b\uff1f<\/p>\n
\u6839\u62e0
\n\u6b63\u78ba\u306a\u5e02\u5834\u5206\u6790\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u5c0e\u304f\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u7af6\u4e89\u76f8\u624b\u306e\u52d5\u5411\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
4. \u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\uff1f<\/p>\n
\u6839\u62e0
\n\u7af6\u4e89\u512a\u4f4d\u3092\u5f97\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u8981\u7d20\u3082\u8003\u5bdf\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u6280\u8853\u9769\u65b0\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u5f37\u5316\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u3068\u884c\u52d5\u306f\u3001\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n
5. \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u7af6\u4e89\u512a\u4f4d\u306b\u3069\u3046\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f<\/p>\n
\u6839\u62e0
\n\u73fe\u5728\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u7af6\u4e89\u512a\u4f4d\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3001AI\u306e\u5c0e\u5165\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306f\u7af6\u4e89\u512a\u4f4d\u3092\u52a0\u901f\u3055\u305b\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u6280\u8853\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3001\u7af6\u4e89\u74b0\u5883\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
6. \u7af6\u4e89\u512a\u4f4d\u306e\u4e8b\u4f8b\u7814\u7a76\u3000\u6210\u529f\u3068\u5931\u6557\u306e\u8981\u56e0\u306f\u4f55\u304b\uff1f<\/p>\n
\u6839\u62e0
\n\u5b9f\u969b\u306e\u4f01\u696d\u306e\u4e8b\u4f8b\u7814\u7a76\u3092\u901a\u3058\u3066\u3001\u4f55\u304c\u6210\u529f\u3057\u3001\u4f55\u304c\u5931\u6557\u3057\u305f\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7406\u8ad6\u3068\u5b9f\u8df5\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u7406\u8ad6\u304c\u5177\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30b1\u30fc\u30b9\u3067\u3069\u306e\u3088\u3046\u306b\u9069\u7528\u3055\u308c\u308b\u304b\u3001\u307e\u305f\u3069\u306e\u3088\u3046\u306b\u6700\u9069\u5316\u3055\u308c\u308b\u3079\u304d\u304b\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u4f01\u696d\u306e\u6587\u5316\u3068\u7af6\u4e89\u512a\u4f4d\u306e\u95a2\u4fc2\u306f\uff1f<\/p>\n
\u6839\u62e0
\n\u4f01\u696d\u6587\u5316\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u306e\u7dad\u6301\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n
\u30c1\u30fc\u30e0\u306e\u4e00\u4f53\u611f\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4fc3\u9032\u3001\u5f93\u696d\u54e1\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3044\u3063\u305f\u4f01\u696d\u6587\u5316\u306e\u8981\u7d20\u304c\u7af6\u4e89\u512a\u4f4d\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3059\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
8. \u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\uff1f<\/p>\n
\u6839\u62e0
\n\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\uff08sustainable competitive advantage\uff09\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u77ed\u671f\u9593\u306e\u5229\u76ca\u3092\u8ffd\u6c42\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u72ec\u81ea\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u3092\u6d3b\u7528\u3057\u3001\u9577\u671f\u7684\u306a\u5e02\u5834\u3067\u306e\u4f4d\u7f6e\u3092\u78ba\u4fdd\u3059\u308b\u65b9\u6cd5\u3092\u8003\u5bdf\u3057\u307e\u3059\u3002<\/p>\n
9. \u7af6\u4e89\u512a\u4f4d\u306e\u7406\u8ad6\u7684\u80cc\u666f\u3068\u5b9f\u8df5\u4f8b\u306f\u4f55\u304b\uff1f<\/p>\n
\u6839\u62e0
\n\u7af6\u4e89\u512a\u4f4d\u306e\u7406\u8ad6\u7684\u80cc\u666f\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3059\u308b\u3053\u3068\u3067\u3001\u5b66\u8853\u7684\u306a\u89b3\u70b9\u3068\u5b9f\u52d9\u7684\u306a\u8996\u70b9\u3092\u7d71\u5408\u3057\u305f\u7406\u89e3\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30dd\u30fc\u30bf\u30fc\u3001RBV\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30fb\u30b1\u30a4\u30d1\u30d3\u30ea\u30c6\u30a3\u306a\u3069\u306e\u7406\u8ad6\u3092\u53d6\u308a\u4e0a\u3052\u3001\u305d\u308c\u3092\u5177\u4f53\u7684\u306a\u4f01\u696d\u306e\u4e8b\u4f8b\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n
10. \u7d4c\u55b6\u6226\u7565\u3068\u7af6\u4e89\u512a\u4f4d\u306e\u95a2\u9023\u6027\u306f\uff1f<\/p>\n
\u6839\u62e0
\n\u7d4c\u55b6\u6226\u7565\u3068\u7af6\u4e89\u512a\u4f4d\u306e\u95a2\u9023\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u624b\u6cd5\u3001\u305d\u3057\u3066\u305d\u306e\u624b\u6cd5\u304c\u4f01\u696d\u306e\u5168\u4f53\u7684\u306a\u7d4c\u55b6\u6226\u7565\u3068\u3069\u306e\u3088\u3046\u306b\u9023\u643a\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u4e00\u8cab\u6027\u306e\u3042\u308b\u884c\u52d5\u3092\u53d6\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4e0a\u8a18\u306e\u76ee\u6b21\u5185\u5bb9\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u306b\u3064\u3044\u3066\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u8aad\u8005\u306f\u7af6\u4e89\u512a\u4f4d\u306e\u6982\u5ff5\u304b\u3089\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3068\u7406\u8ad6\u7684\u80cc\u666f\u307e\u3067\u3092\u5305\u62ec\u7684\u306b\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u3053\u308c\u304c\u3001\u7af6\u4e89\u512a\u4f4d\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u4f5c\u6210\u6642\u306b\u975e\u5e38\u306b\u6709\u7528\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0a\u304c\u7af6\u4e89\u512a\u4f4d\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\u4f8b\u3068\u305d\u306e\u6839\u62e0\u306e\u8a73\u7d30\u306a\u8aac\u660e\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u8a18\u4e8b\u306e\u5185\u5bb9\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u8ffd\u52a0\u306e\u8cea\u554f\u304c\u3042\u308c\u3070\u3001\u3069\u3046\u305e\u304a\u77e5\u3089\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n
\u306a\u305c\u7af6\u4e89\u512a\u4f4d\u304c\u4f01\u696d\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u306e\u304b\uff1f
\n\u7af6\u4e89\u512a\u4f4d\uff08competitive advantage\uff09\u3068\u306f\u3001\u4f01\u696d\u304c\u7af6\u4e89\u5e02\u5834\u306b\u304a\u3044\u3066\u4ed6\u306e\u4f01\u696d\u3088\u308a\u3082\u6709\u5229\u306a\u7acb\u5834\u3092\u7bc9\u304f\u305f\u3081\u306e\u5f37\u307f\u3084\u7279\u6027\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u4f01\u696d\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u7406\u7531\u3068\u6839\u62e0\u304c\u305d\u306e\u91cd\u8981\u6027\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u305d\u306e\u8a73\u7d30\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
1. \u5e02\u5834\u306e\u7af6\u4e89\u6fc0\u5316<\/p>\n
\u73fe\u4ee3\u306e\u4f01\u696d\u74b0\u5883\u306f\u975e\u5e38\u306b\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u540c\u3058\u5e02\u5834\u3067\u7af6\u4e89\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u751f\u304d\u6b8b\u308b\u305f\u3081\u306b\u306f\u3001\u4ed6\u306e\u4f01\u696d\u3088\u308a\u3082\u512a\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u7af6\u4e89\u304b\u3089\u4e00\u6b69\u5148\u3092\u884c\u304d\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30dd\u30fc\u30bf\u30fc\u306e\u300c\u7af6\u4e89\u6226\u7565\u300d\uff081985\u5e74\uff09\u306b\u3088\u308c\u3070\u3001\u4f01\u696d\u306f\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u5dee\u5225\u5316\u3001\u96c6\u4e2d\u6226\u7565\u306e3\u3064\u306e\u7af6\u4e89\u6226\u7565\u3092\u901a\u3058\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3057\u3001\u7af6\u4e89\u3092\u52dd\u3061\u629c\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
2. \u9867\u5ba2\u6e80\u8db3\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u304c\u3042\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4ed6\u793e\u3088\u308a\u3082\u512a\u308c\u305f\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u7d50\u679c\u3068\u3057\u3066\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff08\u5fe0\u8aa0\u5fc3\uff09\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u7e4b\u304c\u308a\u3001\u4f01\u696d\u306e\u53ce\u76ca\u3092\u5b89\u5b9a\u3055\u305b\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30d3\u30b8\u30cd\u30b9\u5b66\u306e\u591a\u304f\u306e\u7814\u7a76\u3001\u4f8b\u3048\u3070Reichheld and Sasser\uff081990\uff09\u306e\u300cZero Defections Quality Comes to Services\u300d\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u4f01\u696d\u306e\u5229\u76ca\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u4ed6\u793e\u306b\u4e57\u308a\u63db\u3048\u308b\u3053\u3068\u304c\u5c11\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
3. \u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u305d\u306e\u7279\u6027\u3084\u4fa1\u5024\u304b\u3089\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u7bc9\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u9867\u5ba2\u306b\u4fe1\u983c\u611f\u3092\u4e0e\u3048\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u983c\u3089\u305a\u306b\u9ad8\u3044\u5229\u76ca\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u9ad8\u3044\u4f01\u696d\u306f\u5e02\u5834\u306b\u304a\u3044\u3066\u512a\u308c\u305f\u5730\u4f4d\u3092\u5360\u3081\u3001\u65b0\u898f\u53c2\u5165\u8005\u306b\u5bfe\u3057\u3066\u3082\u5f37\u3044\u969c\u58c1\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Kotler and Keller\uff082012\uff09\u306e\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u306f\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u91cd\u8981\u306a\u8cc7\u7523\u3067\u3042\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u8b58\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u63a8\u9032<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306f\u307e\u305f\u3001\u4f01\u696d\u5185\u90e8\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4f01\u696d\u306f\u5e38\u306b\u65b0\u3057\u3044\u6280\u8853\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u53d6\u308a\u5165\u308c\u3001\u81ea\u5df1\u9769\u65b0\u3092\u7d9a\u3051\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u5909\u5316\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3001\u65b0\u305f\u306a\u5e02\u5834\u3092\u958b\u62d3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Schumpeter\uff081942\uff09\u306e\u300c\u8cc7\u672c\u4e3b\u7fa9\u30fb\u793e\u4f1a\u4e3b\u7fa9\u53ca\u3073\u6c11\u4e3b\u4e3b\u7fa9\u300d\u306b\u304a\u3044\u3066\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u5275\u9020\u7684\u7834\u58ca\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u539f\u52d5\u529b\u3067\u3042\u308b\u3068\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u4fdd\u3064\u305f\u3081\u306b\u306f\u3001\u7d76\u3048\u305a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u9069\u5fdc\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
5. \u8ca1\u52d9\u7684\u5065\u5168\u6027\u306e\u5411\u4e0a<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u4ed6\u793e\u3088\u308a\u3082\u9ad8\u3044\u5229\u76ca\u7387\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5b89\u5b9a\u3057\u305f\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3092\u78ba\u4fdd\u3057\u3001\u8ca1\u52d9\u7684\u306a\u5065\u5168\u6027\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n
\u5065\u5168\u306a\u8ca1\u52d9\u72b6\u614b\u306f\u3001\u5c06\u6765\u7684\u306a\u6295\u8cc7\u3084\u30ea\u30b9\u30af\u306e\u7ba1\u7406\u3092\u884c\u3044\u3084\u3059\u304f\u3057\u3001\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u4f01\u696d\u8ca1\u52d9\u306e\u7814\u7a76\u306b\u304a\u3044\u3066\u3001\u7af6\u4e89\u512a\u4f4d\u304c\u3042\u308b\u4f01\u696d\u306f\u4fe1\u7528\u683c\u4ed8\u3051\u304c\u9ad8\u304f\u3001\u8cc7\u91d1\u8abf\u9054\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Damodaran, 2012\uff09\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u8cc7\u672c\u5e02\u5834\u306b\u304a\u3044\u3066\u3082\u6709\u5229\u306b\u50cd\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
6. \u6226\u7565\u7684\u67d4\u8edf\u6027\u306e\u5411\u4e0a<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u5e02\u5834\u306e\u5909\u5316\u3084\u5916\u90e8\u74b0\u5883\u306e\u5909\u52d5\u306b\u5bfe\u3057\u3066\u6226\u7565\u7684\u306a\u67d4\u8edf\u6027\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u8fc5\u901f\u306b\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u5bfe\u5fdc\u3057\u3001\u6226\u7565\u306e\u898b\u76f4\u3057\u3084\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30aa\u30dd\u30c1\u30e5\u30cb\u30c6\u30a3\u306e\u63a2\u6c42\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Mintzberg and Waters\uff081985\uff09\u306e\u300cOf Strategies, Deliberate and Emergent\u300d\u3067\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u8a08\u753b\u7684\u6226\u7565\u3068\u767a\u5c55\u7684\u6226\u7565\u306e\u4e21\u65b9\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u308b\u3068\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u52d5\u7684\u306a\u5e02\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u3082\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u529b\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u4eba\u6750\u306e\u78ba\u4fdd\u3068\u80b2\u6210<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u512a\u79c0\u306a\u4eba\u6750\u3092\u5f15\u304d\u4ed8\u3051\u3001\u4fdd\u6301\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u512a\u308c\u305f\u4eba\u6750\u306f\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u539f\u52d5\u529b\u3067\u3042\u308a\u3001\u4f01\u696d\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u529b\u3084\u696d\u7e3e\u5411\u4e0a\u306b\u76f4\u63a5\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u6587\u5316\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u3042\u308c\u3070\u3001\u5f93\u696d\u54e1\u306e\u6e80\u8db3\u5ea6\u3082\u9ad8\u307e\u308a\u3001\u751f\u7523\u6027\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Huselid\uff081995\uff09\u306e\u300cThe Impact of Human Resource Management Practices on Turnover, Productivity, and Corporate Financial Performance\u300d\u306a\u3069\u306e\u7814\u7a76\u3067\u306f\u3001\u52b9\u679c\u7684\u306a\u4eba\u6750\u7ba1\u7406\u304c\u4f01\u696d\u306e\u7af6\u4e89\u512a\u4f4d\u3068\u696d\u7e3e\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
8. \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u52b9\u7387\u5316<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u751f\u7523\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u52b9\u7387\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306e\u77ed\u7e2e\u3084\u5728\u5eab\u7ba1\u7406\u306e\u6700\u9069\u5316\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Christopher\uff082000\uff09\u306e\u300cThe Agile Supply Chain Competing in Volatile Markets\u300d\u3067\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u52b9\u7387\u304c\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u3053\u3068\u304c\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u52b9\u7387\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u30b3\u30b9\u30c8\u7af6\u4e89\u529b\u306e\u5f37\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
9. \u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u7af6\u4e89\u529b<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u56fd\u5185\u5e02\u5834\u3060\u3051\u3067\u306a\u304f\u56fd\u969b\u5e02\u5834\u3067\u3082\u7af6\u4e89\u529b\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u591a\u89d2\u5316\u3092\u56f3\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u6210\u9577\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u56fd\u969b\u5e02\u5834\u3067\u306e\u6210\u529f\u306f\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u3084\u8ca1\u52d9\u5065\u5168\u6027\u3092\u3055\u3089\u306b\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Prahalad and Doz\uff081987\uff09\u306e\u300cThe Multinational Mission\u300d\u3067\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306b\u304a\u3044\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u304c\u7570\u306a\u308b\u5e02\u5834\u74b0\u5883\u306b\u9069\u5fdc\u3057\u3001\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u304c\u3042\u308b\u4f01\u696d\u306f\u3001\u56fd\u969b\u5e02\u5834\u3067\u3082\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u7af6\u4e89\u512a\u4f4d\u306f\u4f01\u696d\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u304c\u3042\u308b\u3053\u3068\u3067\u4f01\u696d\u306f\u5e02\u5834\u306e\u7af6\u4e89\u6fc0\u5316\u306b\u5bfe\u5fdc\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3057\u3001\u8ca1\u52d9\u7684\u5065\u5168\u6027\u3092\u7dad\u6301\u3057\u3001\u6226\u7565\u7684\u67d4\u8edf\u6027\u3092\u9ad8\u3081\u3001\u512a\u308c\u305f\u4eba\u6750\u3092\u78ba\u4fdd\u3057\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u7af6\u4e89\u529b\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3059\u3079\u3066\u306e\u8981\u7d20\u304c\u76f8\u4e92\u306b\u9023\u643a\u3057\u3001\u4f01\u696d\u306e\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3068\u7e41\u6804\u3092\u652f\u3048\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306e\u7279\u5fb4\u306f\u4f55\u304b\uff1f
\n\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306e\u7279\u5fb4\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3068\u306f\u3001\u7279\u5b9a\u306e\u4f01\u696d\u304c\u5e02\u5834\u306b\u304a\u3044\u3066\u4ed6\u306e\u4f01\u696d\u3088\u308a\u3082\u6709\u5229\u306a\u7acb\u5834\u3092\u7372\u5f97\u3057\u3001\u6301\u7d9a\u7684\u306a\u512a\u4f4d\u6027\u3092\u4fdd\u3064\u72b6\u614b\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u304c\u5b58\u5728\u3059\u308b\u4f01\u696d\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u56e0\u3084\u7279\u5fb4\u3092\u6301\u3064\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n
1. \u30e6\u30cb\u30fc\u30af\u306a\u4fa1\u5024\u63d0\u6848<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u6848\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ed6\u793e\u3068\u7570\u306a\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u3042\u308b\u3044\u306f\u512a\u308c\u305f\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u6a5f\u80fd\u6027\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306b\u7279\u5225\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u540c\u3058\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u793e\u304b\u3089\u8cfc\u5165\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u4f01\u696d\u306f\u5dee\u5225\u5316\u6226\u7565\u3092\u901a\u3058\u3066\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u4ed6\u793e\u304c\u6a21\u5023\u3067\u304d\u306a\u3044\u72ec\u81ea\u306e\u7279\u5fb4\u3092\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u512a\u4f4d\u6027\u3092\u4eab\u53d7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u901a\u5e38\u3001\u696d\u754c\u5185\u3067\u6700\u3082\u52b9\u7387\u7684\u306a\u751f\u7523\u30b3\u30b9\u30c8\u69cb\u9020\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u3063\u3066\u4fa1\u683c\u7af6\u4e89\u306b\u304a\u3044\u3066\u512a\u4f4d\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u308c\u306b\u3088\u308a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3001\u53ce\u76ca\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u4f01\u696d\u304c\u52b9\u7387\u7684\u306a\u751f\u7523\u4f53\u5236\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u540c\u4e00\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3088\u308a\u4f4e\u4fa1\u683c\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u7406\u8ad6\u306f\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u300c\u7af6\u4e89\u512a\u4f4d\u306e\u6e90\u6cc9\u300d\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4fa1\u683c\u7af6\u4e89\u529b\u3092\u6301\u3064\u4f01\u696d\u306f\u4fa1\u683c\u306b\u654f\u611f\u306a\u6d88\u8cbb\u8005\u5c64\u3092\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002<\/p>\n
3. \u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u5f37\u529b\u3067\u8a8d\u77e5\u5ea6\u306e\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u30a4\u30e1\u30fc\u30b8\u306f\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u3001\u5fe0\u8aa0\u5fc3\u3001\u305d\u3057\u3066\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u306e\u5bb9\u8a8d\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u5f97\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u7af6\u4e89\u512a\u4f4d\u306b\u8ca2\u732e\u3059\u308b\u7406\u7531\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u7814\u7a76\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6d88\u8cbb\u8005\u306f\u901a\u5e38\u3001\u8a8d\u77e5\u5ea6\u306e\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u3088\u308a\u9ad8\u3044\u4fe1\u983c\u3092\u5bc4\u305b\u3001\u4ed6\u306e\u9078\u629e\u80a2\u3088\u308a\u3082\u983b\u7e41\u306b\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u3076\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
4. \u9ad8\u3044\u6280\u8853\u529b\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u4ed6\u793e\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u65b0\u3057\u3044\u6280\u8853\u3084\u88fd\u54c1\u3092\u8fc5\u901f\u306b\u5e02\u5834\u306b\u6295\u5165\u3057\u3001\u696d\u754c\u306e\u6280\u8853\u7684\u306a\u5148\u99c6\u8005\u3068\u306a\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u76f8\u624b\u306b\u5bfe\u3057\u3066\u512a\u4f4d\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u7814\u7a76\u958b\u767a\uff08R&D\uff09\u3078\u306e\u6295\u8cc7\u306f\u3001\u4f01\u696d\u304c\u6280\u8853\u7684\u9769\u65b0\u3092\u9042\u3052\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u529b\u3092\u6301\u7d9a\u7684\u306b\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6bb5\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u6280\u8853\u304c\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u696d\u754c\u3067\u306f\u3001\u3053\u306e\u8981\u7d20\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
5. \u5f37\u56fa\u306a\u9867\u5ba2\u95a2\u4fc2<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u9867\u5ba2\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u8fc5\u901f\u3067\u4e01\u5be7\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u7a4d\u6975\u7684\u306a\u53d6\u308a\u5165\u308c\u306a\u3069\u304c\u8981\u56e0\u3068\u306a\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u3001\u9867\u5ba2\u306e\u96e2\u8131\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3084CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u9867\u5ba2\u306e\u4fdd\u6301\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u4f01\u696d\u306f\u3001\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u7d99\u7d9a\u7684\u306a\u58f2\u4e0a\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
6. \u9ad8\u3044\u7d44\u7e54\u80fd\u529b<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u9ad8\u3044\u7d44\u7e54\u80fd\u529b\u3084\u7d4c\u55b6\u8cc7\u6e90\u3092\u6709\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u52b9\u7387\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u7ba1\u7406\u3001\u8cea\u306e\u9ad8\u3044\u4eba\u6750\u3001\u512a\u308c\u305f\u7d4c\u55b6\u9663\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u4f01\u696d\u306e\u5185\u90e8\u8cc7\u6e90\u3068\u80fd\u529b\u304c\u7af6\u4e89\u512a\u4f4d\u306b\u3069\u306e\u3088\u3046\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u30d9\u30fc\u30b9\u30c9\u30d3\u30e5\u30fc\uff08RBV\uff09\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u5e83\u304f\u7814\u7a76\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Zara\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u3001\u52b9\u7387\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u7ba1\u7406\u3092\u901a\u3058\u3066\u4f4e\u30b3\u30b9\u30c8\u3067\u8fc5\u901f\u306b\u5546\u54c1\u3092\u5e02\u5834\u306b\u6295\u5165\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u6226\u7565\u7684\u30a2\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30e9\u30a4\u30a2\u30f3\u30b9\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30bd\u30fc\u30b9\u3084\u6280\u8853\u3001\u5e02\u5834\u30a2\u30af\u30bb\u30b9\u3092\u5171\u6709\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u5358\u72ec\u3067\u306f\u9054\u6210\u3057\u306b\u304f\u3044\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u6226\u7565\u7684\u30a2\u30e9\u30a4\u30a2\u30f3\u30b9\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u30ea\u30bd\u30fc\u30b9\u30fc\u30c7\u30a3\u30da\u30f3\u30c7\u30f3\u30b7\u30fc\u7406\u8ad6\u3084\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u7406\u8ad6\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u4f01\u696d\u306f\u30ea\u30bd\u30fc\u30b9\u3084\u5e02\u5834\u30a2\u30af\u30bb\u30b9\u3092\u88dc\u5b8c\u7684\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002<\/p>\n
8. \u67d4\u8edf\u6027\u3068\u9069\u5fdc\u529b<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u7d20\u65e9\u304f\u9069\u5fdc\u3067\u304d\u308b\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3001\u7d44\u7e54\u306e\u67d4\u8edf\u6027\u3001\u65b0\u3057\u3044\u5e02\u5834\u6f6e\u6d41\u3092\u8fc5\u901f\u306b\u53d6\u308a\u5165\u308c\u308b\u4f53\u5236\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u4e0d\u78ba\u5b9f\u6027\u7406\u8ad6\u3084\u9069\u5fdc\u7d44\u7e54\u7406\u8ad6\u306b\u57fa\u3065\u304d\u3001\u67d4\u8edf\u6027\u3068\u9069\u5fdc\u529b\u306f\u5e02\u5834\u306b\u304a\u3044\u3066\u512a\u4f4d\u306b\u7acb\u3064\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f01\u696d\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u8fc5\u901f\u306b\u5e02\u5834\u6a5f\u4f1a\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
9. \u6301\u7d9a\u53ef\u80fd\u6027\u3068\u793e\u4f1a\u7684\u8cac\u4efb<\/p>\n
\u73fe\u4ee3\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u5f97\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u898f\u5236\u30ea\u30b9\u30af\u3092\u56de\u907f\u3057\u3001\u9577\u671f\u7684\u306a\u7d4c\u6e08\u7684\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
CSR\uff08\u4f01\u696d\u306e\u793e\u4f1a\u7684\u8cac\u4efb\uff09\u3068ESG\uff08\u74b0\u5883\u30fb\u793e\u4f1a\u30fb\u30ac\u30d0\u30ca\u30f3\u30b9\uff09\u306e\u89b3\u70b9\u304b\u3089\u73fe\u4ee3\u4f01\u696d\u304c\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u8a55\u4fa1\u8981\u7d20\u306f\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3084\u5e02\u5834\u8a55\u4fa1\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u7af6\u4e89\u512a\u4f4d\u306e\u91cd\u8981\u306a\u4e00\u74b0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u30e6\u30cb\u30fc\u30af\u306a\u4fa1\u5024\u63d0\u6848\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u9ad8\u3044\u6280\u8853\u529b\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u5f37\u56fa\u306a\u9867\u5ba2\u95a2\u4fc2\u3001\u9ad8\u3044\u7d44\u7e54\u80fd\u529b\u3001\u6226\u7565\u7684\u30a2\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3001\u67d4\u8edf\u6027\u3068\u9069\u5fdc\u529b\u3001\u305d\u3057\u3066\u6301\u7d9a\u53ef\u80fd\u6027\u3068\u793e\u4f1a\u7684\u8cac\u4efb\u3068\u3044\u3063\u305f\u591a\u5c90\u306b\u308f\u305f\u308b\u7279\u5fb4\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u3001\u305d\u308c\u305e\u308c\u304c\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3044\u3001\u4f01\u696d\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308b\u304b\u306f\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3068\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306f\uff1f
\n\u7af6\u4e89\u512a\u4f4d\u306f\u4f01\u696d\u304c\u5e02\u5834\u3067\u4ed6\u306e\u7af6\u4e89\u4f01\u696d\u3088\u308a\u3082\u6709\u5229\u306a\u4f4d\u7f6e\u3092\u7bc9\u304f\u305f\u3081\u306e\u8981\u7d20\u3067\u3042\u308a\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u5229\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306b\u306f\u5e7e\u3064\u304b\u306e\u4e3b\u8981\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u3001\u305d\u308c\u3089\u306f\u30ea\u30bd\u30fc\u30b9\u3068\u80fd\u529b\u3001\u30b3\u30b9\u30c8\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u5dee\u5225\u5316\u3001\u96c6\u4e2d\u6226\u7565\u306a\u3069\u3092\u542b\u307f\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u305d\u306e\u6839\u62e0\u3092\u63a2\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n
1. \u30ea\u30bd\u30fc\u30b9\u3068\u80fd\u529b\uff08Resources and Capabilities\uff09<\/p>\n
\u30ea\u30bd\u30fc\u30b9\u3068\u80fd\u529b\u306b\u57fa\u3065\u304f\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u6301\u3064\u72ec\u81ea\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u80fd\u529b\u3092\u6d3b\u304b\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u8cc7\u672c\u3001\u5f93\u696d\u54e1\u306e\u30b9\u30ad\u30eb\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3001\u7279\u8a31\u6280\u8853\u306a\u3069\u304c\u30ea\u30bd\u30fc\u30b9\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u793e\u304c\u6a21\u5023\u3057\u306b\u304f\u3044\u72ec\u81ea\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
VRIO\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3000\u4fa1\u5024(Value)\u3001\u5e0c\u5c11\u6027(Rarity)\u3001\u6a21\u5023\u56f0\u96e3\u6027(Inimitability)\u3001\u7d44\u7e54(Organization)\u306e\u89b3\u70b9\u304b\u3089\u3001\u7af6\u4e89\u512a\u4f4d\u304c\u3069\u306e\u3088\u3046\u306b\u751f\u307e\u308c\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u7279\u8a31\u6280\u8853\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306f\u300c\u5e0c\u5c11\u6027\u300d\u3068\u300c\u6a21\u5023\u56f0\u96e3\u6027\u300d\u3092\u517c\u306d\u5099\u3048\u3066\u304a\u308a\u3001\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u3082\u305f\u3089\u3057\u3084\u3059\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
2. \u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\uff08Cost Leadership\uff09<\/p>\n
\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u306f\u3001\u540c\u3058\u5e02\u5834\u3067\u7af6\u4e89\u3059\u308b\u4ed6\u306e\u4f01\u696d\u3088\u308a\u3082\u4f4e\u30b3\u30b9\u30c8\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u751f\u7523\u52b9\u7387\u306e\u6539\u5584\u3001\u30b9\u30b1\u30fc\u30eb\u30e1\u30ea\u30c3\u30c8\u306e\u6d3b\u7528\u3001\u4f9b\u7d66\u30c1\u30a7\u30fc\u30f3\u306e\u6700\u9069\u5316\u306a\u3069\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565\u3000\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u304c\u63d0\u5531\u3057\u305f\u7af6\u4e89\u6226\u7565\u306e\u4e00\u3064\u3067\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306f\u5e02\u5834\u5185\u306e\u7af6\u4e89\u529b\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u6226\u7565\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f4e\u30b3\u30b9\u30c8\u3067\u306e\u63d0\u4f9b\u304c\u53ef\u80fd\u306a\u4f01\u696d\u306f\u4fa1\u683c\u7af6\u4e89\u3067\u3082\u512a\u4f4d\u306b\u7acb\u3061\u3001\u53ce\u76ca\u6027\u3092\u4fdd\u3061\u306a\u304c\u3089\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n
3. \u5dee\u5225\u5316\u6226\u7565\uff08Differentiation Strategy\uff09<\/p>\n
\u5dee\u5225\u5316\u6226\u7565\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u793e\u306e\u5546\u54c1\u3068\u5dee\u5225\u5316\u3059\u308b\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u88fd\u54c1\u306e\u72ec\u81ea\u6a5f\u80fd\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u54c1\u8cea\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306a\u3069\u304c\u5dee\u5225\u5316\u306e\u8981\u7d20\u3068\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
\u6d88\u8cbb\u8005\u884c\u52d5\u7406\u8ad6\u3000\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u304b\u3092\u7406\u89e3\u3059\u308b\u7406\u8ad6\u3067\u3059\u3002<\/p>\n
\u9ad8\u4fa1\u683c\u3067\u3082\u5341\u5206\u306b\u5dee\u5225\u5316\u3055\u308c\u305f\u5546\u54c1\u3067\u3042\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306f\u4fa1\u5024\u3092\u611f\u3058\u3066\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30a2\u30c3\u30d7\u30eb\u306e\u88fd\u54c1\u306f\u6280\u8853\u3084\u30c7\u30b6\u30a4\u30f3\u306e\u5dee\u5225\u5316\u306b\u3088\u308a\u4ed6\u793e\u3088\u308a\u3082\u9ad8\u4fa1\u683c\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u96c6\u4e2d\u6226\u7565\uff08Focus Strategy\uff09<\/p>\n
\u96c6\u4e2d\u6226\u7565\u306f\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30cb\u30c3\u30c1\u5e02\u5834\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
\u4e00\u90e8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7279\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u3088\u308a\u9069\u5207\u306b\u5bfe\u5fdc\u3057\u3001\u9ad8\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3000\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3067\u7279\u5b9a\u306e\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u306b\u6700\u9069\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30ed\u30fc\u30c9\u30d0\u30a4\u30af\u5e02\u5834\u3067\u7279\u5b9a\u306e\u9ad8\u6027\u80fd\u81ea\u8ee2\u8eca\u3092\u5c02\u9580\u306b\u6271\u3046\u4f01\u696d\u306f\u3001\u5168\u4f53\u5e02\u5834\u306b\u5bfe\u3057\u3066\u7af6\u4e89\u529b\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\uff08Sustainable Competitive Advantage\uff09<\/p>\n
\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u4e0a\u8a18\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u7d99\u7d9a\u7684\u306a\u9769\u65b0\u3068\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u6226\u7565\u306f\u74b0\u5883\u5909\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u67d4\u8edf\u6027\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u6280\u8853\u306e\u9032\u5316\u3001\u898f\u5236\u306e\u5909\u66f4\u306a\u3069\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u80fd\u529b\u304c\u4f01\u696d\u306b\u306f\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
\u52d5\u7684\u80fd\u529b\u7406\u8ad6\uff08Dynamic Capabilities Theory\uff09\u3000\u4f01\u696d\u304c\u6301\u3064\u30ea\u30bd\u30fc\u30b9\u3084\u80fd\u529b\u3092\u74b0\u5883\u5909\u5316\u306b\u5fdc\u3058\u3066\u518d\u69cb\u7bc9\u3057\u3001\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u4fdd\u6301\u3059\u308b\u305f\u3081\u306e\u7406\u8ad6\u3067\u3059\u3002<\/p>\n
\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u8fc5\u901f\u306b\u5e02\u5834\u306e\u5909\u5316\u3092\u5bdf\u77e5\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u7684\u5909\u66f4\u3092\u5b9f\u884c\u3059\u308b\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\uff08Innovation & Technology\uff09<\/p>\n
\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306e\u975e\u5e38\u306b\u5f37\u529b\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u65b0\u3057\u3044\u6280\u8853\u3084\u30d7\u30ed\u30bb\u30b9\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u76f8\u624b\u306b\u5bfe\u3057\u3066\u5287\u7684\u306a\u512a\u4f4d\u6027\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u5b9a\u671f\u7684\u306a\u7814\u7a76\u958b\u767a\u3068\u6280\u8853\u9769\u65b0\u306f\u3001\u4f01\u696d\u304c\u7af6\u4e89\u306e\u4e2d\u3067\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
\u6280\u8853\u9769\u65b0\u306e\u7406\u8ad6\uff08Disruptive Innovation Theory\uff09\u3000\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306b\u3088\u308b\u7406\u8ad6\u3067\u3001\u4e00\u6642\u7684\u306b\u306f\u6027\u80fd\u304c\u52a3\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u9769\u65b0\u304c\u3001\u5f8c\u306b\u5e02\u5834\u3092\u652f\u914d\u3059\u308b\u529b\u3092\u6301\u3064\u3053\u3068\u304c\u3042\u308b\u3068\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u7406\u8ad6\u306b\u57fa\u3065\u304f\u3068\u3001\u4f01\u696d\u306f\u65b0\u3057\u3044\u6280\u8853\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u7af6\u5408\u3092\u5727\u5012\u3059\u308b\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
7. \u4f01\u696d\u6587\u5316\u3068\u7d44\u7e54\u80fd\u529b\uff08Corporate Culture and Organizational Capabilities\uff09<\/p>\n
\u6700\u5f8c\u306b\u3001\u4f01\u696d\u6587\u5316\u3068\u7d44\u7e54\u306e\u80fd\u529b\u3082\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u5275\u9020\u6027\u3092\u91cd\u8996\u3059\u308b\u4f01\u696d\u6587\u5316\u3084\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306a\u7d44\u7e54\u69cb\u9020\u306f\u3001\u7af6\u4e89\u529b\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u3000<\/p>\n
\u7d44\u7e54\u884c\u52d5\u306e\u7814\u7a76\u3000\u7d44\u7e54\u306e\u6587\u5316\u3084\u884c\u52d5\u304c\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u5206\u91ce\u3067\u3059\u3002<\/p>\n
\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u5f93\u696d\u54e1\u3084\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3059\u308b\u4f01\u696d\u6587\u5316\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u305d\u306e\u5185\u5916\u3067\u306e\u7af6\u4e89\u529b\u304c\u9ad8\u307e\u308a\u3084\u3059\u3044\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306f\u591a\u5c90\u306b\u6e21\u308a\u3001\u305d\u308c\u305e\u308c\u304c\u72ec\u81ea\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ea\u30bd\u30fc\u30b9\u3068\u80fd\u529b\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u5dee\u5225\u5316\u3001\u96c6\u4e2d\u6226\u7565\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u4f01\u696d\u6587\u5316\u3068\u7d44\u7e54\u80fd\u529b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u304c\u8907\u5408\u7684\u306b\u95a2\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u306e\u9078\u629e\u3068\u5b9f\u65bd\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u306e\u7279\u6027\u3084\u81ea\u8eab\u306e\u5f37\u307f\u3001\u5f31\u307f\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u305f\u4e0a\u3067\u884c\u308f\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
\u305d\u3057\u3066\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7d76\u3048\u9593\u306a\u3044\u9769\u65b0\u3068\u74b0\u5883\u5909\u5316\u3078\u306e\u9069\u5fdc\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u9078\u3073\u3001\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u4f01\u696d\u306f\u7af6\u4e89\u512a\u4f4d\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u512a\u4f4d\u3092\u6301\u7d9a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306f\u7af6\u4e89\u512a\u4f4d\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u306e\u304b\uff1f
\n\u7af6\u4e89\u512a\u4f4d\u3068\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u306b\u304a\u3044\u3066\u4ed6\u306e\u7af6\u4e89\u8005\u3088\u308a\u512a\u308c\u305f\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3057\u3001\u305d\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u6e90\u6cc9\u3068\u306a\u308b\u3082\u306e\u306b\u306f\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u5dee\u5225\u5316\u3001\u96c6\u4e2d\u6226\u7565\u3068\u3044\u3063\u305f\u57fa\u672c\u6226\u7565\u304c\u542b\u307e\u308c\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u306b\u5927\u304d\u304f\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306e\u4e00\u3064\u3068\u3057\u3066\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u3053\u3067\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u304c\u3069\u306e\u3088\u3046\u306b\u7af6\u4e89\u512a\u4f4d\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306a\u4f8b\u3084\u6839\u62e0\u3068\u3068\u3082\u306b\u8a73\u3057\u304f\u8003\u5bdf\u3057\u307e\u3059\u3002<\/p>\n
1. \u751f\u7523\u52b9\u7387\u306e\u5411\u4e0a<\/p>\n
\u6700\u3082\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u306e\u4e00\u3064\u306f\u3001\u751f\u7523\u52b9\u7387\u306e\u5411\u4e0a\u3067\u3059\u3002<\/p>\n
\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3084AI\u3092\u6d3b\u7528\u3057\u305f\u751f\u7523\u30b7\u30b9\u30c6\u30e0\u304c\u5c0e\u5165\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u751f\u7523\u901f\u5ea6\u306e\u5411\u4e0a\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u88fd\u9020\u696d\u3067\u306f\u30ed\u30dc\u30c3\u30c8\u304c\u5c0e\u5165\u3055\u308c\u308b\u3053\u3068\u3067\u52b4\u50cd\u30b3\u30b9\u30c8\u304c\u5927\u5e45\u306b\u524a\u6e1b\u3055\u308c\u3001\u30df\u30b9\u304c\u6e1b\u308a\u54c1\u8cea\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4fa1\u683c\u7af6\u4e89\u529b\u304c\u5411\u4e0a\u3057\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u304c\u78ba\u7acb\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u306e\u4f8b
\n\u88fd\u9020\u696d\u306b\u304a\u3044\u3066\u3001\u30dc\u30fc\u30a4\u30f3\u30b0\u793e\u3084\u30d5\u30a9\u30fc\u30c9\u793e\u306f\u7523\u696d\u7528\u30ed\u30dc\u30c3\u30c8\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u5927\u5e45\u306a\u52b9\u7387\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u30dc\u30fc\u30a4\u30f3\u30b0\u793e\u306f\u3001\u30c9\u30ea\u30eb\u4f5c\u696d\u3084\u30ea\u30d9\u30c3\u30c8\u6253\u3061\u3068\u3044\u3063\u305f\u624b\u9593\u306e\u304b\u304b\u308b\u5de5\u7a0b\u3092\u30ed\u30dc\u30c3\u30c8\u306b\u4efb\u305b\u308b\u3053\u3068\u3067\u3001\u751f\u7523\u671f\u9593\u3068\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u307e\u3057\u305f\u3002<\/p>\n
2. \u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5dee\u5225\u5316<\/p>\n
\u307e\u305f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5dee\u5225\u5316\u3092\u53ef\u80fd\u306b\u3057\u3001\u3053\u308c\u306b\u3088\u3063\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u696d\u754c\u3067\u306fApple\u304c\u9769\u65b0\u7684\u306aUI\u3068\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u30c7\u30b6\u30a4\u30f3\u3001\u307e\u305f\u9ad8\u6027\u80fd\u306a\u30c1\u30c3\u30d7\u30bb\u30c3\u30c8\u306a\u3069\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u793e\u3068\u4e00\u7dda\u3092\u753b\u3059\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u306e\u4f8b
\nApple\u793e\u306eiPhone\u306f\u3001A\u30b7\u30ea\u30fc\u30ba\u306e\u30d7\u30ed\u30bb\u30c3\u30b5\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u72ec\u81ea\u6280\u8853\u306b\u3088\u3063\u3066\u9ad8\u3044\u6027\u80fd\u3092\u5b9f\u73fe\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001Apple\u306f\u30d7\u30ec\u30df\u30a2\u30e0\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u4fdd\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406<\/p>\n
\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u306b\u3082\u9769\u547d\u3092\u8d77\u3053\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u3084AI\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3084\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3092\u8a73\u7d30\u306b\u89e3\u6790\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u306e\u4f8b
\nAmazon\u306f\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u3092\u99c6\u4f7f\u3057\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u3092\u3082\u3068\u306b\u30ea\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u306a\u5546\u54c1\u3092\u63d0\u6848\u3057\u3001\u9ad8\u3044\u8cfc\u8cb7\u8ee2\u63db\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u306e\u6700\u9069\u5316<\/p>\n
\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u306e\u6700\u9069\u5316\u306b\u3082\u5927\u3044\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
IoT\uff08Internet of Things\uff09\u3084\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u4f9b\u7d66\u3068\u9700\u8981\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3084\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u3001\u5728\u5eab\u7ba1\u7406\u3084\u7269\u6d41\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u306e\u4f8b
\n\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306f\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u3001\u98df\u54c1\u306e\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u98df\u54c1\u306e\u4f9b\u7d66\u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u76e3\u8996\u3057\u3001\u54c1\u8cea\u7ba1\u7406\u3068\u6d41\u901a\u306e\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306f\u9bae\u5ea6\u306e\u9ad8\u3044\u98df\u54c1\u3092\u8fc5\u901f\u306b\u4f9b\u7d66\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u5275\u51fa<\/p>\n
\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306f\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5275\u51fa\u3059\u308b\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30a8\u30b3\u30ce\u30df\u30fc\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306a\u3069\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u304c\u306a\u3051\u308c\u3070\u5b9f\u73fe\u4e0d\u53ef\u80fd\u3067\u3042\u3063\u305f\u65b0\u305f\u306a\u5e02\u5834\u304c\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u3057\u3044\u7af6\u4e89\u512a\u4f4d\u304c\u78ba\u7acb\u3055\u308c\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u306e\u4f8b
\nUber\u3084Airbnb\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30a8\u30b3\u30ce\u30df\u30fc\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u5f93\u6765\u306e\u4ea4\u901a\u3084\u5bbf\u6cca\u696d\u754c\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5909\u9769\u3057\u3001\u65b0\u305f\u306a\u5e02\u5834\u3092\u5207\u308a\u958b\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4fc3\u9032<\/p>\n
\u6280\u8853\u9769\u65b0\u306f\u4f01\u696d\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u76f4\u63a5\u7684\u306b\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n
R&D\uff08\u7814\u7a76\u958b\u767a\uff09\u306e\u52b9\u7387\u304c\u5411\u4e0a\u3057\u3001\u65b0\u88fd\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u5e02\u5834\u6295\u5165\u304c\u8fc5\u901f\u5316\u3057\u307e\u3059\u3002<\/p>\n
\u5177\u4f53\u7684\u306b\u306f\u3001\u30af\u30e9\u30a6\u30c9\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u3084AI\u304cR&D\u3092\u652f\u63f4\u3057\u3001\u5b9f\u9a13\u3084\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u901f\u304b\u3064\u4f4e\u30b3\u30b9\u30c8\u3067\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u306e\u4f8b
\nGoogle\u306e\u89aa\u4f1a\u793e\u3067\u3042\u308bAlphabet\u306f\u3001\u30af\u30e9\u30a6\u30c9\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u3068AI\u3092\u6d3b\u7528\u3057\u3066\u81ea\u52d5\u904b\u8ee2\u6280\u8853\u3092\u958b\u767a\u3057\u3066\u3044\u308bWaymo\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u9ad8\u5ea6\u306a\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u30c7\u30fc\u30bf\u89e3\u6790\u304c\u8fc5\u901f\u5316\u3055\u308c\u3001\u81ea\u52d5\u904b\u8ee2\u8eca\u306e\u5b9f\u7528\u5316\u304c\u52a0\u901f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
7. \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c\u306e\u767a\u63ee<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c\u304c\u767a\u63ee\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u304c\u62e1\u5927\u3059\u308b\u307b\u3069\u3001\u305d\u306e\u4fa1\u5024\u304c\u5897\u5927\u3059\u308b\u73fe\u8c61\u304c\u898b\u3089\u308c\u3001\u7af6\u4e89\u512a\u4f4d\u304c\u3055\u3089\u306b\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u6839\u62e0\u306e\u4f8b
\nFacebook\u3084LinkedIn\u306e\u3088\u3046\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u308b\u307b\u3069\u30c7\u30fc\u30bf\u3084\u63a5\u7d9a\u306e\u4fa1\u5024\u304c\u5897\u3057\u3001\u65b0\u898f\u53c2\u5165\u8005\u306b\u3068\u3063\u3066\u9ad8\u3044\u969c\u58c1\u304c\u5f62\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u65e2\u5b58\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u5e02\u5834\u3092\u652f\u914d\u3057\u7d9a\u3051\u308b\u7af6\u4e89\u512a\u4f4d\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306f\u591a\u89d2\u7684\u306b\u7af6\u4e89\u512a\u4f4d\u3092\u5f37\u5316\u3059\u308b\u8981\u56e0\u3067\u3059\u3002<\/p>\n
\u305d\u306e\u5f71\u97ff\u306f\u3001\u751f\u7523\u52b9\u7387\u306e\u5411\u4e0a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5dee\u5225\u5316\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u306e\u6700\u9069\u5316\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u306e\u52b9\u7387\u5316\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u5275\u51fa\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4fc3\u9032\u3001\u305d\u3057\u3066\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c\u306e\u767a\u63ee\u306b\u307e\u3067\u53ca\u3073\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u7d44\u307f\u5408\u308f\u3055\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3057\u3001\u305d\u308c\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5b9f\u969b\u306e\u4f01\u696d\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u305d\u306e\u52b9\u679c\u3068\u5f71\u97ff\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u304c\u6301\u3064\u529b\u3092\u4e00\u5c64\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3055\u305b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\uff1f
\n\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u306e\u4f01\u696d\u304c\u5e02\u5834\u3067\u4ed6\u306e\u7af6\u4e89\u76f8\u624b\u306b\u5bfe\u3057\u3066\u6301\u3063\u3066\u3044\u308b\u512a\u4f4d\u6027\u3092\u9577\u671f\u9593\u7dad\u6301\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3084\u6226\u7565\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306b\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u9769\u65b0\u3068\u6280\u8853\u958b\u767a<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3059\u308b\u305f\u3081\u306e\u7b2c\u4e00\u306e\u8981\u7d20\u306f\u6280\u8853\u9769\u65b0\u3067\u3059\u3002<\/p>\n
\u6280\u8853\u9769\u65b0\u306f\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3001\u65e2\u5b58\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\u3001\u307e\u305f\u306f\u5168\u304f\u65b0\u3057\u3044\u5e02\u5834\u306e\u5275\u51fa\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Apple\u306fiPhone\u3084iPad\u3068\u3044\u3063\u305f\u9769\u65b0\u7684\u306a\u88fd\u54c1\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
\u30b8\u30e7\u30bb\u30d5\u30fb\u30b7\u30e5\u30f3\u30da\u30fc\u30bf\u30fc\u306e\u300c\u5275\u9020\u7684\u7834\u58ca\u300d\u306e\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u7d4c\u6e08\u6210\u9577\u306f\u9769\u65b0\u7684\u306a\u4f01\u696d\u306b\u3088\u308b\u5275\u9020\u7684\u7834\u58ca\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u308b\u3068\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u7406\u8ad6\u306b\u3088\u3063\u3066\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3059\u308b\u305f\u3081\u306e\u9375\u306f\u5e38\u306b\u9769\u65b0\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n
2. \u7d44\u7e54\u6587\u5316\u3068\u4eba\u6750<\/p>\n
\u7d44\u7e54\u6587\u5316\u3068\u4eba\u6750\u3082\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u5f37\u529b\u306a\u7d44\u7e54\u6587\u5316\u306f\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u3001\u512a\u308c\u305f\u4eba\u6750\u3092\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Google\u306f\u81ea\u7531\u3067\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u8077\u5834\u6587\u5316\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u696d\u754c\u30c8\u30c3\u30d7\u306e\u4eba\u6750\u3092\u5438\u5f15\u3057\u7d9a\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Edgar Schein\u306e\u7d44\u7e54\u6587\u5316\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u6587\u5316\u306f\u7d44\u7e54\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u8981\u7d20\u3067\u3042\u308a\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001Jim Collins\u306e\u300e\u30d3\u30b8\u30e7\u30ca\u30ea\u30fc\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u300f\u3067\u3082\u3001\u5f37\u56fa\u306a\u7d44\u7e54\u6587\u5316\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3055\u305b\u308b\u8981\u7d20\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
3. \u9867\u5ba2\u95a2\u4fc2\u306e\u5f37\u5316<\/p>\n
\u9867\u5ba2\u95a2\u4fc2\u306e\u5f37\u5316\u3082\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u9867\u5ba2\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Amazon\u306f\u512a\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\uff08Amazon Prime\uff09\u3092\u901a\u3058\u3066\u3001\u5f37\u529b\u306a\u9867\u5ba2\u57fa\u76e4\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Frederick Reichheld\u306e\u300cNPS\uff08Net Promoter Score\uff09\u300d\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u4f01\u696d\u306e\u6210\u9577\u3068\u76f4\u63a5\u95a2\u9023\u3057\u3066\u3044\u308b\u3068\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
NPS\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
4. \u5e02\u5834\u7406\u89e3\u3068\u67d4\u8edf\u306a\u6226\u7565<\/p>\n
\u5e02\u5834\u306e\u52d5\u5411\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u6226\u7565\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u304c\u5909\u5316\u3059\u308b\u4e2d\u3067\u3001\u4f01\u696d\u306f\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u3001\u9069\u5fdc\u3059\u308b\u80fd\u529b\u3092\u6301\u3064\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Netflix\u306f\u7269\u7406\u7684\u306aDVD\u30ec\u30f3\u30bf\u30eb\u30d3\u30b8\u30cd\u30b9\u304b\u3089\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306b\u8fc5\u901f\u306b\u30b7\u30d5\u30c8\u3057\u305f\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u624b\u306b\u5165\u308c\u307e\u3057\u305f\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Michael Porter\u306e\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u30e2\u30c7\u30eb\u306b\u3088\u308c\u3070\u3001\u5e02\u5834\u306e\u7af6\u4e89\u74b0\u5883\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u305d\u306e\u4e0a\u3067\u4f01\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
5. \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306e\u6700\u9069\u5316<\/p>\n
\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u9ad8\u3081\u3001\u4ed6\u793e\u3088\u308a\u3082\u6709\u5229\u306a\u6761\u4ef6\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Walmart\u306f\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068\u5728\u5eab\u7ba1\u7406\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u5b9f\u73fe\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Michael Porter\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u306b\u3088\u308c\u3070\u3001\u4f01\u696d\u306f\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306e\u5404\u30d7\u30ed\u30bb\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3057\u3001\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
6. \u77e5\u7684\u8ca1\u7523\u3068\u30d6\u30e9\u30f3\u30c9<\/p>\n
\u4f01\u696d\u306e\u77e5\u7684\u8ca1\u7523\uff08\u4f8b\u3048\u3070\u7279\u8a31\u3084\u5546\u6a19\uff09\u3084\u30d6\u30e9\u30f3\u30c9\u3082\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u77e5\u7684\u8ca1\u7523\u306f\u6a21\u5023\u3092\u9632\u304e\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3068\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Coca-Cola\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u306f\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u3068\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u652f\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Kevin Lane Keller\u306e\u30d6\u30e9\u30f3\u30c9\u77e5\u8b58\u69cb\u7bc9\u30e2\u30c7\u30eb\u306b\u3088\u308c\u3070\u3001\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u6d88\u8cbb\u8005\u306e\u9078\u629e\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u9577\u671f\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
7. \u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3068\u793e\u4f1a\u7684\u8cac\u4efb<\/p>\n
\u74b0\u5883\u914d\u616e\u3084\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u679c\u305f\u3059\u3053\u3068\u3082\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3059\u308b\u305f\u3081\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n
\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u9577\u671f\u7684\u306a\u4fe1\u7528\u3092\u7bc9\u304d\u3001\u6d88\u8cbb\u8005\u3084\u6295\u8cc7\u5bb6\u304b\u3089\u306e\u652f\u6301\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Unilever\u306f\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u6163\u884c\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3084\u6295\u8cc7\u5bb6\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
John Elkington\u306e\u300c\u30c8\u30ea\u30d7\u30eb\u30dc\u30c8\u30e0\u30e9\u30a4\u30f3\u300d\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u4f01\u696d\u306e\u6210\u529f\u306f\u7d4c\u6e08\u7684\u5229\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u793e\u4f1a\u7684\u304a\u3088\u3073\u74b0\u5883\u7684\u306a\u8cac\u4efb\u306b\u3082\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
8. \u56fd\u969b\u5316\u3068\u591a\u89d2\u5316<\/p>\n
\u56fd\u969b\u5e02\u5834\u3078\u306e\u9032\u51fa\u3084\u4e8b\u696d\u306e\u591a\u89d2\u5316\u3082\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3055\u305b\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u5e02\u5834\u30ea\u30b9\u30af\u3092\u5206\u6563\u3057\u3001\u65b0\u305f\u306a\u6210\u9577\u6a5f\u4f1a\u3092\u63a2\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Samsung\u306f\u69d8\u3005\u306a\u5730\u57df\u3068\u88fd\u54c1\u30e9\u30a4\u30f3\u306b\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u5e02\u5834\u74b0\u5883\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0<\/p>\n
Pankaj Ghemawat\u306e\u300c\u30e8\u30af\u30bf\u30ed\u30a6\u7406\u8ad6\u300d\u306b\u3088\u308c\u3070\u3001\u591a\u56fd\u7c4d\u4f01\u696d\u306f\u7570\u306a\u308b\u5e02\u5834\u6761\u4ef6\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3001\u30ea\u30b9\u30af\u3092\u5206\u6563\u3055\u305b\u308b\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u6226\u7565\u3068\u4f01\u696d\u306e\u67d4\u8edf\u306a\u5bfe\u5fdc\u529b\u3001\u305d\u3057\u3066\u7d76\u3048\u9593\u306a\u3044\u9769\u65b0\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u6280\u8853\u958b\u767a\u3001\u7d44\u7e54\u6587\u5316\u3001\u9867\u5ba2\u95a2\u4fc2\u3001\u5e02\u5834\u7406\u89e3\u3001\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u306e\u6700\u9069\u5316\u3001\u77e5\u7684\u8ca1\u7523\u3068\u30d6\u30e9\u30f3\u30c9\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3001\u591a\u89d2\u5316\u3068\u56fd\u969b\u5316\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u7d20\u304c\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3044\u306a\u304c\u3089\u3001\u4f01\u696d\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u9577\u671f\u306b\u308f\u305f\u308a\u7dad\u6301\u3059\u308b\u652f\u3048\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u4e00\u8cab\u3057\u3066\u5b9f\u884c\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u6fc0\u3057\u3044\u5e02\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u3082\u512a\u4f4d\u3092\u4fdd\u3061\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
\u3054\u53c2\u8003\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002
\n\u3082\u3061\u308d\u3093\u3067\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306b\u3064\u3044\u3066\u30012000\u6587\u5b57\u4ee5\u4e0a\u3067\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u3053\u3067\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u306e\u5b9a\u7fa9\u3001\u7a2e\u985e\u3001\u69cb\u7bc9\u306e\u65b9\u6cd5\u3001\u305d\u3057\u3066\u4ee3\u8868\u7684\u306a\u7406\u8ad6\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3068\u306f\u4f55\u304b<\/p>\n
\u7af6\u4e89\u512a\u4f4d\uff08competitive advantage\uff09\u3068\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3067\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u6709\u5229\u306a\u5730\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306e\u7279\u6027\u3084\u80fd\u529b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u304c\u3042\u308b\u4f01\u696d\u306f\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u3067\u3082\u5229\u76ca\u3092\u4e0a\u3052\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306f\u7d4c\u6e08\u5b66\u8005\u3084\u7d4c\u55b6\u5b66\u8005\u306b\u3088\u3063\u3066\u5e83\u7bc4\u306b\u7814\u7a76\u3055\u308c\u3066\u304a\u308a\u3001\u4f01\u696d\u6226\u7565\u306e\u4e2d\u5fc3\u7684\u306a\u6982\u5ff5\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u7a2e\u985e<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u300c\u30b3\u30b9\u30c8\u512a\u4f4d\u300d\u3068\u300c\u5dee\u5225\u5316\u512a\u4f4d\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30b9\u30c8\u512a\u4f4d\uff08Cost Leadership\uff09<\/p>\n
\u3053\u308c\u306f\u3001\u4ed6\u793e\u3088\u308a\u3082\u4f4e\u30b3\u30b9\u30c8\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u80fd\u529b\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30b3\u30b9\u30c8\u512a\u4f4d\u306e\u4f01\u696d\u306f\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u5f37\u304f\u3001\u4f4e\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u898f\u6a21\u306e\u7d4c\u6e08\u3084\u751f\u7523\u6027\u306e\u5411\u4e0a\u3001\u52b9\u7387\u7684\u306a\u8cc7\u6e90\u7ba1\u7406\u7b49\u304c\u30b3\u30b9\u30c8\u512a\u4f4d\u306e\u6e90\u6cc9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3000\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306f\u5927\u898f\u6a21\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u7ba1\u7406\u3068\u52b9\u7387\u7684\u306a\u904b\u55b6\u3067\u4f4e\u4fa1\u683c\u6226\u7565\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5dee\u5225\u5316\u512a\u4f4d\uff08Differentiation\uff09<\/p>\n
\u5dee\u5225\u5316\u512a\u4f4d\u306f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u63d0\u4f9b\u3067\u304d\u306a\u3044\u72ec\u81ea\u306e\u4fa1\u5024\u3084\u7279\u9577\u3092\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6301\u305f\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4fa1\u683c\u4ee5\u5916\u306e\u8981\u56e0\u3067\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3000\u30a2\u30c3\u30d7\u30eb\u306f\u30c7\u30b6\u30a4\u30f3\u3068\u4f7f\u3044\u3084\u3059\u3055\u306b\u512a\u308c\u305f\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u3001\u4ed6\u793e\u88fd\u54c1\u3068\u4e00\u7dda\u3092\u753b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u69cb\u7bc9\u65b9\u6cd5<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u7565\u3084\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30ea\u30bd\u30fc\u30b9\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30d3\u30e5\u30fc (RBV)<\/p>\n
\u4f01\u696d\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u3064\u305f\u3081\u306b\u306f\u3001\u300c\u8cb4\u91cd\u300d\u300c\u7a00\u5c11\u300d\u300c\u6a21\u5023\u56f0\u96e3\u300d\u300c\u7d44\u7e54\u306b\u9069\u5408\u3059\u308b\u300d\u8cc7\u6e90\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u8003\u3048\u65b9\u306f\u3001\u4f01\u696d\u306e\u5185\u90e8\u8cc7\u6e90\u3084\u80fd\u529b\u306b\u6ce8\u76ee\u3057\u3001\u305d\u308c\u3092\u57fa\u76e4\u306b\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n
\u4f8b\u3000Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u6a21\u5023\u56f0\u96e3\u3067\u3001\u5de8\u984d\u306e\u5e83\u544a\u53ce\u5165\u3092\u751f\u3080\u6e90\u6cc9\u3067\u3059\u3002<\/p>\n
\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/p>\n
\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u306f\u3001\u4f01\u696d\u306e\u6d3b\u52d5\u3092\u7d30\u5206\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u6d3b\u52d5\u304c\u3069\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u4ed8\u52a0\u3059\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n
\u52b9\u7387\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u7ba1\u7406\u3084\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u7814\u7a76\u958b\u767a\u306a\u3069\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n
\u4f8b\u3000\u30c8\u30e8\u30bf\u306f\u300c\u30b8\u30e3\u30b9\u30c8\u30fb\u30a4\u30f3\u30fb\u30bf\u30a4\u30e0\u300d\u751f\u7523\u65b9\u5f0f\u3067\u3001\u7121\u99c4\u3092\u6392\u9664\u3057\u3001\u52b9\u7387\u7684\u306a\u751f\u7523\u30d7\u30ed\u30bb\u30b9\u3092\u6301\u3064\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/p>\n
\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n
\u65b0\u88fd\u54c1\u306e\u958b\u767a\u3084\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306e\u9769\u65b0\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3000Tesla\u306f\u96fb\u6c17\u81ea\u52d5\u8eca\u5e02\u5834\u3067\u306e\u6280\u8853\u9769\u65b0\u3068\u65ac\u65b0\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u3001\u9ad8\u3044\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7406\u8ad6\u3068\u6839\u62e0<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306b\u95a2\u3059\u308b\u4ee3\u8868\u7684\u306a\u7406\u8ad6\u3068\u3057\u3066\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565\u3068RBV\u306e\u4e8c\u3064\u3092\u8a73\u7d30\u306b\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n
\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565<\/p>\n
\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u306f\u300c\u7af6\u4e89\u306e\u6226\u7565\u300d\u3068\u3044\u3046\u66f8\u7c4d\u3067\u3001\u4f01\u696d\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306e\u57fa\u672c\u6226\u7565\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u306f\u300c\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u300d\u300c\u5dee\u5225\u5316\u6226\u7565\u300d\u300c\u96c6\u4e2d\u6226\u7565\u300d\u306e3\u3064\u3067\u3059\u3002<\/p>\n
\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u3000\u898f\u6a21\u306e\u7d4c\u6e08\u3084\u52b9\u7387\u7684\u306a\u904b\u55b6\u3067\u30b3\u30b9\u30c8\u3092\u4f4e\u6e1b\u3057\u3001\u4f4e\u4fa1\u683c\u3067\u5e02\u5834\u3092\u5e2d\u5dfb\u3059\u308b\u3002<\/p>\n
\u5dee\u5225\u5316\u6226\u7565\u3000\u30e6\u30cb\u30fc\u30af\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u4fa1\u683c\u7af6\u4e89\u3067\u306f\u306a\u304f\u4fa1\u5024\u63d0\u4f9b\u3067\u52dd\u3064\u3002<\/p>\n
\u96c6\u4e2d\u6226\u7565\u3000\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u305d\u3053\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u3002<\/p>\n
\u6839\u62e0\u3000\u30dd\u30fc\u30bf\u30fc\u306e\u7406\u8ad6\u306f\u591a\u304f\u306e\u5b9f\u8a3c\u7814\u7a76\u3067\u652f\u6301\u3055\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u3053\u306e\u7406\u8ad6\u3092\u57fa\u306b\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ea\u30bd\u30fc\u30b9\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30d3\u30e5\u30fc\uff08RBV\uff09<\/p>\n
\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30e9\u30e0\u30eb\u3068\u30d0\u30fc\u30cb\u30fc\u306b\u3088\u3063\u3066\u767a\u5c55\u3055\u308c\u305fRBV\u306f\u3001\u300c\u4f01\u696d\u306e\u5185\u90e8\u8cc7\u6e90\u304c\u7af6\u4e89\u512a\u4f4d\u306e\u6e90\u6cc9\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u8996\u70b9\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u7406\u8ad6\u3067\u306f\u3001\u4f01\u696d\u304c\u4fdd\u6709\u3059\u308b\u8cc7\u6e90\uff08\u7269\u7684\u8cc7\u672c\u3001\u4eba\u7684\u8cc7\u672c\u3001\u77e5\u7684\u8cc7\u672c\u306a\u3069\uff09\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u3082\u305f\u3089\u3059\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n
RBV\u306e\u8981\u4ef6\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u306f\u3001\u300cVRIO\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\uff08\u8cb4\u91cd Rarity\u3001\u7a00\u5c11\u6027 Value\u3001\u6a21\u5023\u56f0\u96e3 Imitability\u3001\u7d44\u7e54\u306b\u9069\u5408\u3057\u3066\u3044\u308b Organized to capture value\uff09\u3067\u3059\u3002<\/p>\n
\u6839\u62e0\u3000\u591a\u304f\u306e\u7814\u7a76\u304c\u3001\u4f01\u696d\u306e\u5185\u90e8\u8cc7\u6e90\u304c\u7af6\u4e89\u512a\u4f4d\u306b\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u4f8b\u3048\u3070\u7279\u8a31\u3084\u5c02\u9580\u77e5\u8b58\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u6301\u7d9a\u6027<\/p>\n
\u6301\u7d9a\u7684\u7af6\u4e89\u512a\u4f4d\uff08Sustainable Competitive Advantage, SCA\uff09\u306f\u3001\u5358\u306a\u308b\u7af6\u4e89\u512a\u4f4d\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u306b\u308f\u305f\u308a\u7dad\u6301\u3067\u304d\u308b\u7af6\u4e89\u512a\u4f4d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u6226\u7565\u7684\u518d\u6295\u8cc7<\/p>\n
\u4e00\u5ea6\u7bc9\u3044\u305f\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u6295\u8cc7\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u7814\u7a76\u958b\u767a\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6ce8\u304e\u8fbc\u307f\u3001\u65b0\u3057\u3044\u6280\u8853\u3084\u88fd\u54c1\u3067\u5e02\u5834\u3092\u30ea\u30fc\u30c9\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u4f8b\u3000\u30d5\u30a1\u30fc\u30a6\u30a7\u30a4\u306f\u5e74\u9593\u58f2\u4e0a\u306e10\uff05\u4ee5\u4e0a\u3092R&D\u306b\u6295\u3058\u3001\u6280\u8853\u7684\u306b\u5148\u9032\u7684\u306a\u88fd\u54c1\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a<\/p>\n
\u30d6\u30e9\u30f3\u30c9\u306e\u529b\u306f\u7af6\u4e89\u512a\u4f4d\u3092\u6301\u7d9a\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u9867\u5ba2\u306e\u5fc3\u306b\u6df1\u304f\u6839\u3065\u304d\u3001\u4ed6\u793e\u88fd\u54c1\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u6291\u5236\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3000\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u306f\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3061\u3001\u4e16\u754c\u4e2d\u3067\u5727\u5012\u7684\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u4fdd\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u7d44\u7e54\u6587\u5316\u306e\u5f37\u5316<\/p>\n
\u5f37\u3044\u7d44\u7e54\u6587\u5316\u306f\u3001\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u652f\u3048\u308b\u529b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u793e\u54e1\u304c\u4e00\u4e38\u3068\u306a\u3063\u3066\u540c\u3058\u30d3\u30b8\u30e7\u30f3\u3092\u5171\u6709\u3057\u3001\u884c\u52d5\u3059\u308b\u3053\u3068\u3067\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3000Google\u306e\u958b\u653e\u7684\u3067\u5275\u9020\u7684\u306a\u6587\u5316\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u57fa\u76e4\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306f\u4f01\u696d\u304c\u5e02\u5834\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3042\u308a\u3001\u305d\u306e\u7406\u89e3\u3068\u5b9f\u8df5\u304c\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u5b58\u7d9a\u3068\u6210\u529f\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u30b3\u30b9\u30c8\u512a\u4f4d\u3084\u5dee\u5225\u5316\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30d3\u30e5\u30fc\u3084\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565\u3068RBV\u7406\u8ad6\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u5805\u56fa\u306a\u6839\u62e0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u7684\u518d\u6295\u8cc7\u3084\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u3001\u7d44\u7e54\u6587\u5316\u306e\u5f37\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u3092\u7dcf\u5408\u7684\u306b\u7406\u89e3\u3057\u3001\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u4f01\u696d\u306f\u7af6\u4e89\u6fc0\u3057\u3044\u5e02\u5834\u3067\u3082\u6210\u529f\u3092\u53ce\u3081\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u3082\u3061\u308d\u3093\u3067\u3059\u3002\u300c\u7af6\u4e89\u512a\u4f4d\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u76ee\u6b21\u4f8b\u3068\u305d\u306e\u6839\u62e0\u306b\u3064\u3044\u3066\u300d\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8981\u7d04\u3057\u307e\u3059\u3002<\/p>\n
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