\u6226\u8853\u7684\u7d4c\u55b6\u306f\u4f01\u696d\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f
\n\u6226\u8853\u7684\u7d4c\u55b6\uff08\u6226\u7565\u7684\u7d4c\u55b6\u3068\u3082\u547c\u3070\u308c\u308b\uff09\u306f\u3001\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u6210\u529f\u3068\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u8a08\u753b\u7684\u304b\u3064\u5305\u62ec\u7684\u306a\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u7ba1\u7406\u624b\u6cd5\u306f\u3001\u7d4c\u55b6\u5c64\u304c\u7d44\u7e54\u306e\u30d3\u30b8\u30e7\u30f3\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u65b9\u91dd\u3084\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306f\u3001\u4f01\u696d\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3001\u7af6\u4e89\u529b\u306e\u5f37\u5316\u3001\u7d44\u7e54\u6587\u5316\u306e\u80b2\u6210\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n
\u307e\u305a\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306f\u4f01\u696d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n
\u6226\u7565\u7684\u306a\u8a08\u753b\u7b56\u5b9a\u3068\u305d\u306e\u5b9f\u884c\u306b\u306f\u3001\u4f01\u696d\u306e\u5185\u90e8\u304a\u3088\u3073\u5916\u90e8\u74b0\u5883\u306e\u8a73\u7d30\u306a\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
SWOT\u5206\u6790\uff08Strengths, Weaknesses, Opportunities, Threats\uff09\u3084PEST\u5206\u6790\uff08Political, Economic, Social, Technological\uff09\u306f\u3001\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3068\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u7af6\u4e89\u6226\u7565\u3084\u6210\u9577\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u624b\u52a9\u3051\u3068\u306a\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u52b9\u679c\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4e0b\u3057\u3001\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6539\u5584\u3057\u3001\u53ce\u76ca\u6027\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306f\u30ea\u30b9\u30af\u7ba1\u7406\u306e\u5f37\u5316\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u30ea\u30b9\u30af\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u305d\u306e\u7a2e\u985e\u3082\u5909\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u8ca1\u52d9\u7684\u306a\u30ea\u30b9\u30af\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30ca\u30eb\u30ea\u30b9\u30af\u3001\u7af6\u4e89\u30ea\u30b9\u30af\u3001\u898f\u5236\u3084\u6cd5\u5f8b\u306b\u95a2\u9023\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u30ea\u30b9\u30af\u3092\u4f53\u7cfb\u7684\u306b\u7279\u5b9a\u3057\u3066\u8a55\u4fa1\u3057\u3001\u9069\u5207\u306a\u30ea\u30b9\u30af\u56de\u907f\u7b56\u3084\u8efd\u6e1b\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u5b89\u5b9a\u6027\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u65b0\u3057\u3044\u5e02\u5834\u3078\u306e\u53c2\u5165\u524d\u306b\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3057\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u591a\u89d2\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u5e02\u5834\u306b\u4f9d\u5b58\u3059\u308b\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u7af6\u4e89\u529b\u306e\u5f37\u5316\u306b\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u6226\u8853\u7684\u7d4c\u55b6\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306e\u52d5\u5411\u3092\u4e88\u6e2c\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u8fc5\u901f\u306b\u9069\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u306f\u3001\u9769\u65b0\u7684\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3001\u4eba\u6750\u80b2\u6210\u3001\u52b9\u7387\u7684\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u7ba1\u7406\u306b\u3088\u3063\u3066\u7bc9\u304b\u308c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u306b\u8a08\u753b\u3055\u308c\u305fR&D\u6295\u8cc7\u3084\u3001\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u9069\u3057\u305f\u5546\u54c1\u69cb\u6210\u306e\u6700\u9069\u5316\u306f\u3001\u4f01\u696d\u3092\u7af6\u4e89\u306e\u5148\u982d\u306b\u7acb\u305f\u305b\u308b\u8981\u56e0\u3068\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306f\u7d44\u7e54\u6587\u5316\u306e\u5f62\u6210\u304a\u3088\u3073\u80b2\u6210\u306b\u3082\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/p>\n
\u6226\u7565\u306e\u6210\u529f\u306f\u3001\u7d4c\u55b6\u5c64\u3060\u3051\u3067\u306a\u304f\u3001\u7d44\u7e54\u5168\u4f53\u304c\u5171\u901a\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u76ee\u6a19\u3092\u6301\u3061\u3001\u305d\u308c\u306b\u5411\u304b\u3063\u3066\u9032\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u6210\u3057\u9042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u5168\u5f93\u696d\u54e1\u304c\u7d44\u7e54\u306e\u6226\u7565\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u610f\u7fa9\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u5f37\u5316\u3001\u5f93\u696d\u54e1\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3092\u901a\u3058\u3001\u7d44\u7e54\u5168\u4f53\u3067\u4e00\u4f53\u611f\u3092\u6301\u3063\u305f\u884c\u52d5\u304c\u4fc3\u9032\u3055\u308c\u308b\u3068\u3001\u4f01\u696d\u6587\u5316\u304c\u5f37\u56fa\u306b\u306a\u308a\u3001\u6226\u7565\u306e\u5b9f\u73fe\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306e\u5b9f\u65bd\u306f\u3001\u5177\u4f53\u7684\u306a\u4f01\u696d\u4e8b\u4f8b\u304b\u3089\u3082\u305d\u306e\u6709\u52b9\u6027\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u30c8\u30e8\u30bf\u306e\u300c\u30c8\u30e8\u30bf\u751f\u7523\u65b9\u5f0f\u300d\u306f\u3001\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u306e\u52b9\u7387\u6027\u3092\u6700\u5927\u5316\u3057\u3001\u30b8\u30e3\u30b9\u30c8\u30a4\u30f3\u30bf\u30a4\u30e0\u751f\u7523\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u6d3b\u7528\u3068\u54c1\u8cea\u306e\u5411\u4e0a\u3092\u9054\u6210\u3057\u305f\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u6210\u529f\u306f\u3001\u6226\u7565\u7684\u306a\u8a08\u753b\u3068\u305d\u306e\u5fb9\u5e95\u3057\u305f\u5b9f\u884c\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u3042\u308a\u3001\u9577\u671f\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u5fc5\u9808\u3067\u3059\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306b\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306f\u4f01\u696d\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3001\u7af6\u4e89\u529b\u306e\u5f37\u5316\u3001\u305d\u3057\u3066\u7d44\u7e54\u6587\u5316\u306e\u80b2\u6210\u306b\u5bc4\u4e0e\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u305d\u306e\u6210\u529f\u306f\u3001\u4f01\u696d\u304c\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u9042\u3052\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u306b\u9069\u5fdc\u3057\u7d9a\u3051\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u7ba1\u7406\u624b\u6cd5\u306e\u6709\u52b9\u6027\u306f\u3001\u7406\u8ad6\u7684\u306a\u7814\u7a76\u3084\u591a\u6570\u306e\u5b9f\u8df5\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306b\u3088\u3063\u3066\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u304c\u6226\u8853\u7684\u7d4c\u55b6\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5f37\u56fa\u306a\u57fa\u76e4\u3092\u7bc9\u304d\u3001\u5c06\u6765\u306e\u4e0d\u78ba\u5b9f\u6027\u306b\u5099\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306e\u6210\u529f\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u304c\u5fc5\u8981\u304b\uff1f
\n\u6226\u8853\u7684\u7d4c\u55b6\uff08\u6226\u7565\u7684\u7ba1\u7406\uff09\u306f\u3001\u7d44\u7e54\u304c\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u9577\u671f\u7684\u306a\u8a08\u753b\u306e\u7b56\u5b9a\u3001\u5b9f\u65bd\u3001\u8a55\u4fa1\u3092\u542b\u3080\u5168\u4f53\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u7d44\u7e54\u306e\u72ec\u81ea\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u304c\u3001\u4ee5\u4e0b\u306b\u4e00\u822c\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u74b0\u5883\u5206\u6790<\/p>\n
\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u7d44\u7e54\u306e\u5185\u5916\u306e\u74b0\u5883\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u542b\u307f\u307e\u3059\u3002<\/p>\n
- SWOT\u5206\u6790 \u7d44\u7e54\u306e\u5f37\u307f\uff08Strengths\uff09\u3001\u5f31\u307f\uff08Weaknesses\uff09\u3001\u6a5f\u4f1a\uff08Opportunities\uff09\u3001\u8105\u5a01\uff08Threats\uff09\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/p>\n
- PEST\u5206\u6790 \u653f\u6cbb\uff08Political\uff09\u3001\u7d4c\u6e08\uff08Economic\uff09\u3001\u793e\u4f1a\uff08Social\uff09\u3001\u6280\u8853\uff08Technological\uff09\u306e\u5916\u90e8\u8981\u56e0\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/p>\n
- \u7af6\u5408\u5206\u6790 \u7d44\u7e54\u304c\u7af6\u4e89\u3057\u3066\u3044\u308b\u5e02\u5834\u306e\u4ed6\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u7279\u5fb4\u3084\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u767a\u898b\u3059\u308b\u3002<\/p>\n
2. \u76ee\u6a19\u8a2d\u5b9a\u3068\u30df\u30c3\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9<\/p>\n
\u7d44\u7e54\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u304c\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3068\u3057\u3066\u3069\u3046\u73fe\u308c\u308b\u304b\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n
- \u30df\u30c3\u30b7\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8 \u7d44\u7e54\u306e\u5b58\u5728\u76ee\u7684\u3084\u305d\u308c\u304c\u793e\u4f1a\u306b\u3069\u3046\u8ca2\u732e\u3057\u3066\u3044\u304f\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3002<\/p>\n
- \u30d3\u30b8\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8 \u9577\u671f\u7684\u306a\u76ee\u6a19\u3084\u7406\u60f3\u306e\u7d44\u7e54\u50cf\u3092\u793a\u3059\u3002<\/p>\n
- \u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\uff08SMART\u76ee\u6a19\uff09 Specific\uff08\u5177\u4f53\u7684\uff09\u3001Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09\u3001Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09\u3001Relevant\uff08\u95a2\u9023\u6027\u304c\u3042\u308b\uff09\u3001Time-bound\uff08\u671f\u9650\u304c\u3042\u308b\uff09\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n
3. \u6226\u7565\u7b56\u5b9a<\/p>\n
\u74b0\u5883\u5206\u6790\u3068\u76ee\u6a19\u306b\u57fa\u3065\u3044\u3066\u3001\u7d44\u7e54\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u9054\u6210\u3059\u308b\u304b\u3092\u8a08\u753b\u3057\u307e\u3059\u3002<\/p>\n
- \u7af6\u4e89\u6226\u7565\u306e\u9078\u629e \u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u5dee\u5225\u5316\u3001\u96c6\u4e2d\u6226\u7565\u306a\u3069\u3001\u3069\u306e\u7af6\u4e89\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/p>\n
- \u30b3\u30a2\u30b3\u30f3\u30d4\u30bf\u30f3\u30b9\u306e\u7279\u5b9a \u4ed6\u793e\u306b\u5bfe\u3057\u3066\u512a\u4f4d\u6027\u3092\u6301\u3064\u80fd\u529b\u3084\u8cc7\u6e90\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u3092\u6d3b\u7528\u3059\u308b\u6226\u7565\u3092\u8a08\u753b\u3059\u308b\u3002<\/p>\n
4. \u6226\u7565\u306e\u5b9f\u884c<\/p>\n
\u7b56\u5b9a\u3057\u305f\u6226\u7565\u3092\u5b9f\u969b\u306e\u884c\u52d5\u306b\u79fb\u3059\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/p>\n
\u5b9f\u884c\u529b\u306f\u6226\u7565\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
- \u7d44\u7e54\u69cb\u9020\u306e\u6574\u5099 \u6226\u7565\u5b9f\u884c\u306b\u6700\u9069\u306a\u7d44\u7e54\u69cb\u9020\u3092\u78ba\u7acb\u3059\u308b\u3002<\/p>\n
- \u30ea\u30bd\u30fc\u30b9\u914d\u5206 \u4eba\u7684\u3001\u7269\u7684\u3001\u8ca1\u52d9\u7684\u8cc7\u6e90\u3092\u6226\u7565\u7684\u306b\u914d\u5206\u3059\u308b\u3002<\/p>\n
- \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7 \u7d44\u7e54\u5168\u4f53\u306b\u6226\u7565\u306e\u610f\u7fa9\u3092\u7406\u89e3\u3055\u305b\u3001\u5404\u90e8\u9580\u304c\u52b9\u679c\u7684\u306b\u5354\u50cd\u3067\u304d\u308b\u3088\u3046\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u767a\u63ee\u3059\u308b\u3002<\/p>\n
5. \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u8a55\u4fa1<\/p>\n
\u6226\u7565\u306e\u5b9f\u65bd\u72b6\u6cc1\u3092\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
- KPI\u306e\u8a2d\u5b9a\u3068\u6e2c\u5b9a \u30ad\u30fc\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30a4\u30f3\u30b8\u30b1\u30fc\u30bf\u30fc\uff08KPI\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u3002<\/p>\n
- \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306e\u69cb\u7bc9 \u6226\u7565\u5b9f\u65bd\u4e2d\u306b\u5f97\u3089\u308c\u308b\u60c5\u5831\u3092\u57fa\u306b\u3001\u6226\u7565\u3092\u4fee\u6b63\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3002<\/p>\n
- PDCA\u30b5\u30a4\u30af\u30eb \u8a08\u753b\uff08Plan\uff09\u3001\u5b9f\u884c\uff08Do\uff09\u3001\u8a55\u4fa1\uff08Check\uff09\u3001\u6539\u5584\uff08Act\uff09\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u7d99\u7d9a\u7684\u306b\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u3002<\/p>\n
6. \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u5909\u9769\u7ba1\u7406<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306b\u304a\u3044\u3066\u3001\u74b0\u5883\u306e\u5909\u5316\u3084\u65b0\u305f\u306a\u6a5f\u4f1a\u306b\u5bfe\u3057\u3066\u67d4\u8edf\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
- \u30aa\u30fc\u30d7\u30f3\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u8ffd\u6c42 \u5916\u90e8\u306e\u77e5\u8b58\u3084\u6280\u8853\u3092\u53d6\u308a\u5165\u308c\u3001\u65b0\u3057\u3044\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u3002<\/p>\n
- \u5909\u9769\u7ba1\u7406\u306e\u5b9f\u65bd \u7d44\u7e54\u5185\u306e\u5909\u5316\u306b\u5bfe\u3059\u308b\u62b5\u6297\u3092\u7ba1\u7406\u3057\u3001\u6210\u529f\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5c0e\u5165\u3059\u308b\u3002<\/p>\n
7. \u7d99\u7d9a\u7684\u306a\u5b66\u7fd2\u3068\u9069\u5fdc<\/p>\n
\u6226\u7565\u7684\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u81ea\u4f53\u3092\u6539\u5584\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\u3001\u5b66\u7fd2\u3068\u5909\u5316\u306b\u57fa\u3065\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u307e\u3059\u3002<\/p>\n
- \u30ca\u30ec\u30c3\u30b8\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 \u7d44\u7e54\u5168\u4f53\u3067\u77e5\u8b58\u3092\u5171\u6709\u3057\u3001\u65b0\u3057\u3044\u77e5\u898b\u3092\u65e5\u5e38\u696d\u52d9\u306b\u751f\u304b\u3059\u3002<\/p>\n
- \u9069\u5fdc\u6027\u306e\u5411\u4e0a \u7d44\u7e54\u6587\u5316\u3068\u3057\u3066\u8fc5\u901f\u306a\u5bfe\u5fdc\u529b\u3084\u9069\u5fdc\u529b\u3092\u652f\u3048\u308b\u98a8\u571f\u3092\u91b8\u6210\u3059\u308b\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u7406\u8ad6\u7684\u306a\u67a0\u7d44\u307f\u3068\u3057\u3066\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u591a\u304f\u306e\u5909\u52d5\u8981\u56e0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6210\u529f\u3059\u308b\u6226\u8853\u7684\u7d4c\u55b6\u306b\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u4f53\u5236\u3092\u7d44\u7e54\u306b\u6839\u4ed8\u304b\u305b\u3001\u5e38\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u5b9f\u884c\u3057\u7d9a\u3051\u308b\u80fd\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u6226\u8853\u7684\u7d4c\u55b6\u3068\u306f\u4f55\u304b\uff1f
\n\u6226\u8853\u7684\u7d4c\u55b6\uff08\u6226\u7565\u7684\u7d4c\u55b6\uff09\u306f\u3001\u4f01\u696d\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u7372\u5f97\u3057\u3001\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u7dcf\u5408\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u4f01\u696d\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u304b\u3064\u52b9\u7387\u7684\u306b\u5272\u308a\u5f53\u3066\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u306b\u9069\u5fdc\u3057\u3001\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u6355\u3048\u308b\u305f\u3081\u306e\u67d4\u8edf\u304b\u3064\u52d5\u7684\u306a\u624b\u6cd5\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u3053\u3067\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u6226\u8853\u7684\u7d4c\u55b6\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
1. \u7af6\u4e89\u512a\u4f4d\u306e\u7406\u89e3<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u3068\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u4f01\u696d\u304c\u6301\u3064\u512a\u4f4d\u6027\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u306b\u3088\u308c\u3070\u3001\u7af6\u4e89\u512a\u4f4d\u306e\u57fa\u672c\u306f\u300c\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u300d\u3068\u300c\u5dee\u5225\u5316\u300d\u306e2\u3064\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u901a\u3058\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304d\u307e\u3059\u304c\u3001\u305d\u308c\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u7d99\u7d9a\u7684\u306a\u5e02\u5834\u5206\u6790\u3068\u9769\u65b0\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
2. \u6226\u7565\u306e\u5f62\u6210\u3068\u5b9f\u884c<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306b\u304a\u3044\u3066\u3001\u6226\u7565\u306e\u5f62\u6210\u3068\u5b9f\u884c\u306f\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n
\u4f01\u696d\u306f\u307e\u305a\u3001\u660e\u78ba\u306a\u30d3\u30b8\u30e7\u30f3\u3068\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u9577\u671f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
SWOT\u5206\u6790\uff08\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\uff09\u3084PEST\u5206\u6790\uff08\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u3001\u6280\u8853\uff09\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3057\u3066\u3001\u5916\u90e8\u74b0\u5883\u3068\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
3. \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u6280\u8853\u9769\u65b0<\/p>\n
\u4eca\u65e5\u306e\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u5e02\u5834\u3067\u306f\u3001\u6280\u8853\u9769\u65b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3001\u30d7\u30ed\u30bb\u30b9\u6539\u5584\u3001\u3055\u3089\u306b\u306f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u9769\u65b0\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001Apple\u306f\u30c7\u30b6\u30a4\u30f3\u3068\u6280\u8853\u306e\u878d\u5408\u306b\u3088\u308b\u5dee\u5225\u5316\u6226\u7565\u3067\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
4. \u4eba\u6750\u7ba1\u7406<\/p>\n
\u7af6\u4e89\u512a\u4f4d\u306e\u6838\u5fc3\u306b\u306f\u3001\u512a\u308c\u305f\u4eba\u6750\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
\u4eba\u6750\u7ba1\u7406\u306f\u3001\u9069\u5207\u306a\u4eba\u6750\u306e\u63a1\u7528\u3001\u80b2\u6210\u3001\u7dad\u6301\u3001\u8a55\u4fa1\u3092\u901a\u3058\u3066\u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u3001\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u6587\u5316\u3092\u69cb\u7bc9\u3057\u3001\u5f93\u696d\u54e1\u304c\u6700\u5927\u9650\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3067\u304d\u308b\u74b0\u5883\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
5. \u9867\u5ba2\u95a2\u4fc2\u306e\u5f37\u5316<\/p>\n
\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u306f\u7af6\u4e89\u512a\u4f4d\u306e\u4fdd\u6301\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u306b\u304a\u3044\u3066\u6709\u5229\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7528\u3044\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u52aa\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
6. \u6301\u7d9a\u53ef\u80fd\u6027\u3068\u793e\u4f1a\u7684\u8cac\u4efb<\/p>\n
\u6301\u7d9a\u53ef\u80fd\u6027\u306f\u73fe\u4ee3\u306e\u7d4c\u55b6\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u4f4d\u7f6e\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4f01\u696d\u306f\u5358\u306b\u5229\u76ca\u3092\u8ffd\u6c42\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u74b0\u5883\u3078\u306e\u914d\u616e\u3084\u793e\u4f1a\u7684\u8cac\u4efb\u3092\u679c\u305f\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
ESG\uff08\u74b0\u5883\u3001\u793e\u4f1a\u3001\u30ac\u30d0\u30ca\u30f3\u30b9\uff09\u57fa\u6e96\u306b\u6cbf\u3063\u305f\u7d4c\u55b6\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u3001\u9577\u671f\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u306e\u78ba\u7acb\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
7. \u30ea\u30b9\u30af\u7ba1\u7406\u3068\u67d4\u8edf\u6027<\/p>\n
\u4eca\u65e5\u306e\u4e0d\u78ba\u5b9f\u306a\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u306f\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u306e\u80fd\u529b\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u4f01\u696d\u306f\u6f5c\u5728\u7684\u306a\u30ea\u30b9\u30af\u3092\u7279\u5b9a\u3057\u3001\u3053\u308c\u306b\u5099\u3048\u308b\u305f\u3081\u306e\u7dca\u6025\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u7d44\u7e54\u304c\u8fc5\u901f\u304b\u3064\u67d4\u8edf\u306b\u74b0\u5883\u306e\u5909\u5316\u306b\u9069\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u60c5\u5831\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u6574\u5099\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u3068\u3081<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u3068\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4f01\u696d\u304c\u63a1\u308b\u3079\u304d\u5305\u62ec\u7684\u304b\u3064\u52d5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n
\u5e02\u5834\u5206\u6790\u3001\u9769\u65b0\u3001\u4eba\u6750\u7ba1\u7406\u3001\u9867\u5ba2\u95a2\u4fc2\u306e\u5f37\u5316\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u8ffd\u6c42\u3001\u305d\u3057\u3066\u30ea\u30b9\u30af\u7ba1\u7406\u306e\u80fd\u529b\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5909\u5316\u3059\u308b\u74b0\u5883\u306e\u4e2d\u3067\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u767a\u5c55\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u5358\u72ec\u3067\u306f\u306a\u304f\u3001\u76f8\u4e92\u306b\u95a2\u9023\u3057\u5408\u3044\u306a\u304c\u3089\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u5168\u4f53\u7684\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u7dad\u6301\u3057\u3064\u3064\u3001\u9069\u5207\u306a\u512a\u5148\u9806\u4f4d\u3092\u5b9a\u3081\u3066\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3068\u7af6\u4e89\u529b\u306e\u3042\u308b\u5730\u4f4d\u3092\u5e02\u5834\u3067\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u304c\u30ea\u30b9\u30af\u7ba1\u7406\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u306e\u304b\uff1f
\n\u6226\u8853\u7684\u7d4c\u55b6\uff08\u307e\u305f\u306f\u6226\u7565\u7684\u7d4c\u55b6\uff09\u306f\u3001\u7d44\u7e54\u304c\u9577\u671f\u7684\u306a\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u8a08\u753b\u3068\u610f\u601d\u6c7a\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u6301\u7d9a\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6226\u7565\u7684\u7d4c\u55b6\u306b\u306f\u3001\u5e02\u5834\u5206\u6790\u3001\u7af6\u4e89\u5206\u6790\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u8a2d\u5b9a\u3001\u8cc7\u6e90\u306e\u914d\u5206\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u3053\u3067\u306e\u300c\u6226\u8853\u300d\u3068\u306f\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u610f\u5473\u3057\u3001\u6226\u7565\u7684\u8a08\u753b\u3092\u5b9f\u969b\u306b\u5b9f\u884c\u306b\u79fb\u3059\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30ea\u30b9\u30af\u7ba1\u7406\u306f\u3001\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30ea\u30b9\u30af\u3092\u7279\u5b9a\u30fb\u8a55\u4fa1\u3057\u3001\u305d\u308c\u3089\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u30ea\u30b9\u30af\u3092\u5b8c\u5168\u306b\u907f\u3051\u308b\u3001\u53d7\u3051\u5165\u308c\u308b\u3001\u8ee2\u5ac1\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u8efd\u6e1b\u3059\u308b\u65b9\u6cd5\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
\u305d\u3057\u3066\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306f\u3001\u52b9\u679c\u7684\u306a\u30ea\u30b9\u30af\u7ba1\u7406\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u7406\u7531\u3068\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u8a73\u8ff0\u3057\u307e\u3059\u3002<\/p>\n
1. \u7d4c\u55b6\u6226\u7565\u3068\u30ea\u30b9\u30af\u306e\u8b58\u5225<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u5e02\u5834\u3068\u5185\u90e8\u74b0\u5883\u306e\u5fb9\u5e95\u7684\u306a\u5206\u6790\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u73fe\u5728\u304a\u3088\u3073\u5c06\u6765\u306e\u30ea\u30b9\u30af\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n
SWOT\u5206\u6790\uff08\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u306e\u5206\u6790\uff09\u306e\u3088\u3046\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3069\u306e\u30ea\u30b9\u30af\u304c\u6700\u3082\u91cd\u5927\u3067\u3042\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u6226\u7565\u306b\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u65b0\u88fd\u54c1\u3092\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u3068\u304d\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u52d5\u5411\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3001\u7af6\u4e89\u306e\u6fc0\u5316\u3001\u898f\u5236\u306e\u5909\u66f4\u3068\u3044\u3063\u305f\u5916\u90e8\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30b9\u30af\u304c\u9855\u5728\u5316\u3057\u305f\u969b\u306b\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
2. \u6226\u7565\u7684\u8a08\u753b\u3068\u30ea\u30b9\u30af\u5bfe\u5fdc\u7b56\u306e\u7d71\u5408<\/p>\n
\u52b9\u679c\u7684\u306a\u6226\u8853\u7684\u7d4c\u55b6\u3067\u306f\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u306f\u8a08\u753b\u6bb5\u968e\u3067\u7d71\u5408\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
\u8a08\u753b\u306e\u5404\u6bb5\u968e\u3067\u6f5c\u5728\u7684\u306a\u30ea\u30b9\u30af\u3092\u8003\u616e\u3057\u3001\u5fc5\u8981\u306a\u5bfe\u5fdc\u7b56\u3092\u7b56\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u767a\u751f\u6642\u306e\u640d\u5931\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u5e02\u5834\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u3092\u8a08\u753b\u3059\u308b\u969b\u3001\u305d\u306e\u5e02\u5834\u3067\u306e\u653f\u6cbb\u7684\u4e0d\u5b89\u5b9a\u6027\u3084\u70ba\u66ff\u30ea\u30b9\u30af\u3092\u4e88\u898b\u3057\u3001\u5bfe\u5fdc\u7b56\uff08\u30d8\u30c3\u30b8\u53d6\u5f15\u3084\u4fdd\u967a\u306e\u5229\u7528\u306a\u3069\uff09\u3092\u4e8b\u524d\u306b\u6e96\u5099\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u8a08\u753b\u306e\u5b9f\u884c\u304c\u969c\u5bb3\u306b\u76f4\u9762\u3057\u3066\u3082\u3001\u30ea\u30b9\u30af\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u8cc7\u6e90\u914d\u5206\u306e\u6700\u9069\u5316<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306f\u3001\u9650\u3089\u308c\u305f\u8cc7\u6e90\u3092\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u914d\u5206\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u306f\u3001\u8cc7\u6e90\uff08\u4eba\u7684\u3001\u8ca1\u52d9\u7684\u3001\u6280\u8853\u7684\u306a\u3069\uff09\u306e\u9069\u5207\u306a\u914d\u5206\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
\u30ea\u30b9\u30af\u7ba1\u7406\u306e\u89b3\u70b9\u304b\u3089\u306f\u3001\u8cc7\u6e90\u306e\u914d\u5206\u306f\u30ea\u30b9\u30af\u306b\u5bfe\u3059\u308b\u8010\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001IT\u30a4\u30f3\u30d5\u30e9\u3078\u306e\u6295\u8cc7\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30d0\u30fc\u653b\u6483\u306b\u5bfe\u3059\u308b\u8010\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u975e\u5e38\u6642\u306b\u5099\u3048\u305f\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u30b7\u30b9\u30c6\u30e0\u3084\u30c7\u30fc\u30bf\u306e\u5197\u9577\u5316\u3092\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u30cf\u30fc\u30c9\u30c7\u30a3\u30b9\u30af\u969c\u5bb3\u3084\u30b7\u30b9\u30c6\u30e0\u306e\u505c\u96fb\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af\u3078\u306e\u5bfe\u51e6\u3082\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
4. \u67d4\u8edf\u6027\u3068\u9069\u5fdc\u529b\u306e\u5411\u4e0a<\/p>\n
\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u4e88\u671f\u3057\u306a\u3044\u30ea\u30b9\u30af\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u67d4\u8edf\u6027\u3068\u9069\u5fdc\u529b\u3092\u7d44\u7e54\u306b\u6301\u305f\u305b\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u5b9a\u671f\u7684\u306b\u5e02\u5834\u306e\u72b6\u6cc1\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u8a08\u753b\u3092\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4fee\u6b63\u3057\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306a\u3069\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u672a\u6765\u306e\u72b6\u6cc1\u3092\u6a21\u64ec\u3057\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u6e96\u5099\u3092\u9032\u3081\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u4e0d\u78ba\u5b9f\u6027\u304c\u9ad8\u3044\u72b6\u6cc1\u4e0b\u3067\u3082\u3001\u4f01\u696d\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u30ea\u30b9\u30af\u6587\u5316\u306e\u80b2\u6210<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306f\u3001\u30ea\u30b9\u30af\u6587\u5316\u306e\u80b2\u6210\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n
\u793e\u54e1\u5168\u54e1\u304c\u30ea\u30b9\u30af\u306b\u3064\u3044\u3066\u306e\u610f\u8b58\u3092\u6301\u3061\u3001\u30ea\u30b9\u30af\u3092\u5171\u6709\u3057\u7ba1\u7406\u3059\u308b\u6587\u5316\u304c\u5f62\u6210\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u3067\u30ea\u30b9\u30af\u306b\u5bfe\u5fdc\u3059\u308b\u529b\u304c\u5f37\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u793e\u54e1\u306b\u5bfe\u3059\u308b\u30ea\u30b9\u30af\u7ba1\u7406\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3001\u5168\u30ec\u30d9\u30eb\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u30ea\u30b9\u30af\u3092\u8003\u616e\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306e\u3042\u3089\u3086\u308b\u90e8\u5206\u3067\u4e00\u8cab\u3057\u305f\u30ea\u30b9\u30af\u7ba1\u7406\u304c\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7d50\u8ad6\u3068\u6839\u62e0<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u306f\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3092\u7d4c\u55b6\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u672a\u77e5\u306e\u30ea\u30b9\u30af\u306b\u3082\u5bfe\u51e6\u3067\u304d\u308b\u529b\u3092\u990a\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306f\u3001\u30ea\u30b9\u30af\u306e\u8b58\u5225\u3001\u7ba1\u7406\u3001\u5bfe\u7b56\u306e\u7d71\u5408\u3001\u8cc7\u6e90\u306e\u6700\u9069\u5316\u3001\u305d\u3057\u3066\u30ea\u30b9\u30af\u6587\u5316\u306e\u6db5\u990a\u3068\u3044\u3063\u305f\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u5b9f\u73fe\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u8003\u3048\u65b9\u304c\u652f\u6301\u3055\u308c\u308b\u80cc\u666f\u306b\u306f\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30ea\u30b9\u30af\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u7d44\u7e54\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u3044\u3046\u8a8d\u8b58\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u5b66\u8853\u7814\u7a76\u306b\u304a\u3044\u3066\u3082\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3092\u7d71\u5408\u3057\u305f\u6226\u7565\u7684\u7d4c\u55b6\u304c\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306f\u5358\u306a\u308b\u8a08\u753b\u7acb\u6848\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u7d44\u7e54\u5168\u4f53\u3067\u306e\u30ea\u30b9\u30af\u7ba1\u7406\u3092\u5305\u62ec\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u3053\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u8907\u96d1\u3067\u4e0d\u78ba\u5b9f\u306a\u74b0\u5883\u306e\u4e2d\u3067\u3082\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u3092\u52b9\u679c\u7684\u306b\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u969c\u58c1\u306f\u4f55\u304b\uff1f
\n\u6226\u8853\u7684\u7d4c\u55b6\u3092\u52b9\u679c\u7684\u306b\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u969c\u58c1\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3068\u3001\u7d44\u7e54\u306e\u69cb\u9020\u3001\u6587\u5316\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u8cc7\u6e90\u306e\u914d\u5206\u306a\u3069\u3001\u591a\u304f\u306e\u8981\u56e0\u304c\u7d61\u307f\u5408\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n
\u4ee5\u4e0b\u306b\u4e3b\u306a\u969c\u58c1\u3068\u305d\u306e\u6839\u62e0\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
1. \u7d44\u7e54\u6587\u5316\u306e\u62b5\u6297<\/p>\n
\u969c\u58c1\u306e\u8aac\u660e \u591a\u304f\u306e\u7d44\u7e54\u3067\u306f\u3001\u5f93\u6765\u306e\u696d\u52d9\u306e\u3084\u308a\u65b9\u3084\u4fa1\u5024\u89b3\u304c\u5f37\u56fa\u306b\u6839\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u3057\u3044\u6226\u8853\u3084\u5909\u9769\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3068\u304d\u306b\u62b5\u6297\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n
\u7d44\u7e54\u6587\u5316\u3068\u306f\u3001\u305d\u306e\u7d44\u7e54\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u5171\u901a\u3057\u3066\u6301\u3064\u4fa1\u5024\u89b3\u3084\u4fe1\u5ff5\u3001\u884c\u52d5\u57fa\u6e96\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u3057\u3066\u3001\u3053\u308c\u304c\u5909\u9769\u3092\u53d7\u3051\u5165\u308c\u308b\u80fd\u529b\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 \u7d44\u7e54\u6587\u5316\u306e\u5f71\u97ff\u306f\u5e83\u304f\u7814\u7a76\u3055\u308c\u3066\u304a\u308a\u3001\u6587\u5316\u304c\u5909\u9769\u306e\u53d7\u5bb9\u306b\u5bfe\u3059\u308b\u4e3b\u8981\u306a\u969c\u58c1\u3067\u3042\u308b\u3053\u3068\u306f\u591a\u304f\u306e\u30ea\u30b5\u30fc\u30c1\u306b\u3088\u3063\u3066\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Schein\uff081985\uff09\u306e\u7d44\u7e54\u6587\u5316\u30e2\u30c7\u30eb\u3067\u306f\u3001\u6587\u5316\u306e\u4e09\u5c64\u69cb\u9020\u304c\u793a\u3055\u308c\u3001\u4fa1\u5024\u89b3\u3084\u4fe1\u5ff5\u306f\u884c\u52d5\u306b\u6df1\u304f\u6839\u3056\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u5f93\u3063\u3066\u3001\u65b0\u3057\u3044\u6226\u8853\u7684\u7d4c\u55b6\u624b\u6cd5\u306f\u65e2\u5b58\u306e\u6587\u5316\u3068\u885d\u7a81\u3059\u308b\u3053\u3068\u304c\u591a\u3005\u3042\u308a\u3001\u3053\u308c\u304c\u62b5\u6297\u611f\u3092\u751f\u3080\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u4e0d\u8db3<\/p>\n
\u969c\u58c1\u306e\u8aac\u660e \u6226\u8853\u7684\u7d4c\u55b6\u306f\u6226\u7565\u306e\u7b56\u5b9a\u304b\u3089\u5b9f\u884c\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u6307\u63ee\u3059\u308b\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<\/p>\n
\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u7d44\u7e54\u3067\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u30d3\u30b8\u30e7\u30f3\u3092\u6301\u3064\u30ea\u30fc\u30c0\u30fc\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u304b\u3001\u3044\u308b\u3068\u3057\u3066\u3082\u305d\u306e\u5f71\u97ff\u529b\u304c\u4e0d\u8db3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Kotter\uff081996\uff09\u306f\u3001\u30ea\u30fc\u30c0\u30fc\u304c\u5909\u9769\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u5c0e\u3057\u3001\u5b9f\u884c\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306f\u5909\u9769\u306b\u304a\u3044\u3066\u65b9\u5411\u6027\u3092\u793a\u3057\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u559a\u8d77\u3057\u3001\u7d44\u7e54\u5168\u4f53\u3092\u4e00\u3064\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u304c\u6b20\u5982\u3057\u3066\u3044\u308b\u7d44\u7e54\u306f\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306e\u5c0e\u5165\u306b\u76f4\u9762\u3059\u308b\u591a\u304f\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u8cc7\u6e90\u306e\u5236\u7d04<\/p>\n
\u969c\u58c1\u306e\u8aac\u660e \u6226\u8853\u7684\u7d4c\u55b6\u3092\u5c0e\u5165\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4eba\u7684\u8cc7\u6e90\u3001\u6642\u9593\u3001\u8ca1\u52d9\u8cc7\u6e90\u306a\u3069\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u7d44\u7e54\u304c\u3053\u308c\u3089\u306e\u8cc7\u6e90\u3092\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306f\u52b9\u679c\u3092\u767a\u63ee\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n
\u6839\u62e0 \u8cc7\u6e90\u30d9\u30fc\u30b9\u306e\u7406\u8ad6\uff08Resource-Based View; Barney, 1991\uff09\u306f\u3001\u7d44\u7e54\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u5185\u90e8\u306e\u8cc7\u6e90\u306e\u30e6\u30cb\u30fc\u30af\u3055\u3068\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u7406\u8ad6\u306b\u57fa\u3065\u304f\u3068\u3001\u8cc7\u6e90\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u6226\u7565\u304c\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u304c\u4e0d\u8db3\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u7279\u306b\u6226\u8853\u7684\u7d4c\u55b6\u306f\u67d4\u8edf\u6027\u3068\u8fc5\u901f\u306a\u5bfe\u5fdc\u3092\u6c42\u3081\u308b\u305f\u3081\u3001\u8cc7\u6e90\u306e\u52b9\u7387\u7684\u306a\u914d\u5206\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
4. \u4e0d\u5341\u5206\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n
\u969c\u58c1\u306e\u8aac\u660e \u6226\u8853\u7684\u7d4c\u55b6\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u4f01\u696d\u5185\u3067\u306e\u60c5\u5831\u3084\u30d3\u30b8\u30e7\u30f3\u3001\u6226\u7565\u306e\u5171\u6709\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u7d44\u7e54\u3067\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5341\u5206\u306b\u884c\u308f\u308c\u3066\u304a\u3089\u305a\u3001\u6226\u7565\u3084\u76ee\u6a19\u304c\u66d6\u6627\u306a\u307e\u307e\u306b\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Schmidhuber\uff081998\uff09\u7b49\u306e\u7814\u7a76\u306f\u3001\u7d44\u7e54\u5185\u306e\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3001\u30c1\u30fc\u30e0\u306e\u5354\u529b\u3092\u4fc3\u9032\u3057\u3001\u6226\u7565\u7684\u306a\u884c\u52d5\u3092\u8a98\u767a\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u5341\u5206\u3060\u3068\u3001\u8aa4\u89e3\u3084\u610f\u601d\u758e\u901a\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u751f\u3058\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306e\u5b9f\u884c\u529b\u304c\u963b\u5bb3\u3055\u308c\u307e\u3059\u3002<\/p>\n
5. \u74b0\u5883\u306e\u4e0d\u78ba\u5b9f\u6027<\/p>\n
\u969c\u58c1\u306e\u8aac\u660e \u6226\u7565\u7684\u7d4c\u55b6\u306f\u3001\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u5916\u90e8\u74b0\u5883\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u304c\u3001\u74b0\u5883\u306e\u4e0d\u78ba\u5b9f\u6027\u306f\u6226\u7565\u306e\u7b56\u5b9a\u3068\u5b9f\u884c\u3092\u96e3\u3057\u304f\u3057\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Mintzberg\uff081994\uff09\u306f\u3001\u6226\u7565\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u304c\u3088\u308a\u9069\u5fdc\u578b\u306e\u6226\u7565\u5f62\u6210\u306b\u53d6\u3063\u3066\u4ee3\u308f\u3089\u308c\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u307e\u3057\u305f\u3002<\/p>\n
\u7279\u306bVUCA\uff08Volatility, Uncertainty, Complexity, Ambiguity\uff09\u74b0\u5883\u4e0b\u3067\u306f\u3001\u67d4\u8edf\u304b\u3064\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u7d44\u7e54\u304c\u3053\u306e\u4e0d\u78ba\u5b9f\u6027\u306b\u5bfe\u5fdc\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u6226\u8853\u7684\u7d4c\u55b6\u306e\u5c0e\u5165\u306f\u3055\u3089\u306b\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
6. \u6280\u8853\u7684\u969c\u58c1<\/p>\n
\u969c\u58c1\u306e\u8aac\u660e \u6226\u8853\u7684\u7d4c\u55b6\u306e\u5c0e\u5165\u306b\u306f\u3001\u6700\u65b0\u306e\u6280\u8853\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
\u3057\u304b\u3057\u3001\u6280\u8853\u306e\u8fc5\u901f\u306a\u9032\u5316\u306b\u8ffd\u3044\u3064\u3051\u3066\u3044\u306a\u3044\u7d44\u7e54\u3082\u591a\u304f\u3001\u9069\u5207\u306a\u6280\u8853\u57fa\u76e4\u3092\u69cb\u7bc9\u3067\u304d\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u6839\u62e0 Technological Acceptance Model (TAM)\u306b\u3088\u308b\u3068\u3001\u65b0\u3057\u3044\u6280\u8853\u306e\u63a1\u7528\u306f\u3001\u305d\u306e\u6709\u7528\u6027\u3068\u4f7f\u7528\u306e\u5bb9\u6613\u3055\u306e\u8a8d\u8b58\u306b\u3088\u3063\u3066\u5f71\u97ff\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u6226\u8853\u7684\u7d4c\u55b6\u3092\u652f\u3048\u308b\u305f\u3081\u306e\u6280\u8853\u306f\u3001\u9069\u5207\u306b\u7406\u89e3\u3057\u63a1\u7528\u3055\u308c\u306a\u3051\u308c\u3070\u3001\u305d\u306e\u4fa1\u5024\u3092\u5341\u5206\u306b\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3067\u3059\u3002<\/p>\n
\u591a\u304f\u306e\u7d44\u7e54\u304c\u6280\u8853\u7684\u306a\u5909\u9769\u306b\u5bfe\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u304a\u3089\u305a\u3001\u3053\u306e\u3053\u3068\u304c\u6226\u8853\u7684\u7d4c\u55b6\u306e\u5c0e\u5165\u3092\u59a8\u3052\u308b\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3053\u308c\u3089\u306e\u969c\u58c1\u306f\u500b\u5225\u306b\u5b58\u5728\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u76f8\u4e92\u306b\u5f71\u97ff\u3057\u5408\u3063\u3066\u6226\u8853\u7684\u7d4c\u55b6\u306e\u5c0e\u5165\u3092\u3055\u3089\u306b\u96e3\u3057\u304f\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u969c\u58c1\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u9069\u5207\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001\u7d44\u7e54\u304c\u6226\u8853\u7684\u7d4c\u55b6\u3092\u6210\u529f\u88cf\u306b\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3010\u8981\u7d04\u3011
\n\u6226\u8853\u7684\u7d4c\u55b6\uff08\u6226\u7565\u7684\u7d4c\u55b6\uff09\u306f\u3001\u4f01\u696d\u304c\u9577\u671f\u7684\u6210\u529f\u3068\u7af6\u4e89\u512a\u4f4d\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u8a08\u753b\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002\u7d4c\u55b6\u5c64\u304c\u7d44\u7e54\u306e\u30d3\u30b8\u30e7\u30f3\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u76ee\u6a19\u306b\u57fa\u3065\u304d\u3001\u9069\u5207\u306a\u65b9\u91dd\u3084\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3057\u3001\u4f01\u696d\u5168\u4f53\u306e\u65b9\u5411\u6027\u3092\u7d71\u4e00\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u7d44\u7e54\u306e\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u4fc3\u9032\u3057\u3001\u7af6\u4e89\u74b0\u5883\u3067\u306e\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u6226\u8853\u7684\u7d4c\u55b6\u306f\u4f01\u696d\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f \u6226\u8853\u7684\u7d4c\u55b6\uff08\u6226\u7565\u7684\u7d4c\u55b6\u3068\u3082\u547c\u3070\u308c\u308b\uff09\u306f\u3001\u4f01\u696d\u306e\u9577\u671f\u7684\u306a\u6210\u529f\u3068\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u8a08\u753b\u7684\u304b\u3064\u5305\u62ec\u7684\u306a\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002 \u3053\u306e\u7ba1\u7406\u624b\u6cd5\u306f\u3001\u7d4c\u55b6\u5c64\u304c\u7d44\u7e54\u306e\u30d3\u30b8\u30e7\u30f3\u3001\u30df\u30c3\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3858","post","type-post","status-publish","format-standard","hentry","category-12"],"_links":{"self":[{"href":"https:\/\/brand-master.net\/index.php?rest_route=\/wp\/v2\/posts\/3858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand-master.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand-master.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand-master.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brand-master.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3858"}],"version-history":[{"count":0,"href":"https:\/\/brand-master.net\/index.php?rest_route=\/wp\/v2\/posts\/3858\/revisions"}],"wp:attachment":[{"href":"https:\/\/brand-master.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand-master.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand-master.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}